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GfK MarketingLab® - Simulated Test Markets

GfK Volumetric TESI®

GfK Volumetric TESI^® offers simulation under realistic conditions from a 360° marketing vantage point. Innovations need to establish themselves against the competition in terms of advertising, shelf placement, price and product experience.  

Volumetric TESI® takes into account the overall marketing effort:

• Market Share and Sales Volume
  Volumetric TESI® is used to establish trial purchase penetration, demand coverage, and to specify market potential on the basis of intensity of use.
  
  
• Attack the Competition or Cannibalize the Market?
  Unlike the frequently used method of determining the source of business by questioning only, a unique approach is used here to measure this aspect.
  
  
• Positioning and Umbrella Brand
  Positioning of new competitor offers in the market taking into account the impact of product perception, advertising, price, etc. and the viability of the umbrella brand (brand extension) are checked.
  

  
  All responses to these issues are reached under controlled conditions in the studio.

  More information about GfK Volumetric PRICE und GfK PRICE CHALLENGER®