GfK MarketingLab® - Real Test Markets
GfK BEHAVIORSCAN®, GfK RetailScan and GfK RetailScan TV
This is the most realistic way of testing the marketing mix. All elements of the marketing mix can be varied - product, TV campaigns, promotion, different budgets, media strategies or price.
The success or failure of your marketing measures are reflected at the check-outs of supermarkets, just as would be the case in real life. Ultimately, there is only one thing that counts - success with consumers.
The extended test area in the "Vorderpfalz” covers a territory of around 140,000 inhabitants in total. In this real test market world we offer the GfK BEHAVIORSCAN® household panel and the extended GfK RetailScan retail panel, either individually or in combination. As well as the total of 15 food retail markets, other options such as pharmacies, gas stations, kiosks and beverage center markets can be integrated. Beyond this, GfK TestTrack offers the possibility of carrying out surveys which will also provide answers to the question of "why?” (e.g. POS survey or advertising test on the subject of advertising recal, brand image, etc).
