The New Test Market World - GfK MarketingLab®

Overview

 

GfK MarketingLab® offers the following test market programs:


GfK BEHAVIORSCAN®: household panel results (3,500 panel)


GfK RetailScan* and GfK RetailScan/TV*:

  • Retail Panel results of the GfK retail panel sample*
  • Monitoring of sales, market shares and prices for established products, innovations, relaunches, new product types, packaging, etc.

*GfK Retail panel sample

Max. 15 food retail markets
(8 retail markets, 4 supermarkets,
2 discount stores, 1 drugstore)
=> approx. 40,000 m2 sales floor

*Retail panel options

42 pharmacies, 22 gas stations, kiosks
selected by post code or phone code

GfK TestTrack:

  • Advertising recall and image development in the test area over a set period of time or at national level
  • Possibility of a survey

Screening in test TV commercials

  • with a max. reachof 39,000 households
  • on stations with the most extensive reach

GfK Volumetric TESI® and GfK Volumetric PRICE: simulated test markets

GfK PRICE CHALLENGER®: simulated price test

Contact:

Thomas Hertle
+49/ (0)911/ 395-4370
thomas.hertle@gfk.com