• Market Opportunities
• New Product Development
  • Niche Market Identification
  • Identification of Benefits
  • Concept Tests
  • Product Tests
  • Packaging Tests
  • Forecast
  • Test Markets
• Price
• Brand & Communications
• Test Markets
• Satisfaction & Loyalty

Outpace the Competition with New Product Development Research from GfK.

Thousands of new products are launched every year, but only a few survive long-term. According to GfK surveys, three quarters of all new product launches register a shopper base that is too small for the product to survive in the long term. For two thirds of products, the repeat purchase rate is too low to guarantee sustained success. Further evidence also shows that truly successful products generate 25% higher sales than the market average for innovations.

To increase their chances for success, our clients turn to the innovation experts at GfK Custom Research.

Our new product development (NPD) research experts will support you every step of the way towards market success. Combining NPD expertise with comprehensive databases, GfK’s innovation specialists can help you address key issues relating to product development, packaging, brand name and price.

Stay ahead of the competition with the answers and insights you need to successfully launch your new products. Contact GfK Custom Research today.