About The Author

David Pritchard

Research Manager, Technology
Phone: +44 20 7890 9482

David has worked in the market research industry for the past eight years, occupying both agency and client-side roles, and joining GfK in 2011.

He has worked with both consumer and B2B clients across a variety of verticals, and has a keen interest in brand and communications research. More recently, his focus has shifted towards understanding how the relationship between the brand and the customer experience is defined, and how businesses can ensure they are meeting their brand promises.

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