In the automotive sector, it’s more important than ever to understand how consumers behave online. A fragmented media landscape makes it hard to reach would-be car buyers. Choosing the right combination of touchpoints to ensure your message breaks through online and offline is a challenge. Research and purchase journeys are complicated by the numerous twists and turns presented by so many channels and choices.
It’s vital you understand how car buyers behave online and track their purchase journey on any connected device. We can help you to deliver a strong performance from start to finish – from understanding consumers’ online behavior to improving your online marketing campaigns.
So, what drives cross-media behavior in the automotive industry?