Our Point of Sales (POS) tracking experts keep our clients fully up-to-date on what products are selling and at what price. Using retailer sell-through data, we track Pet Specialty trends which can be used by retailers and manufacturers alike. We help our clients analyze the competitive landscape and identify important market trends. Manufacturers leverage our data to understand changes in market share and brand performance for their own brands as well as their competitors’, while Retailers leverage the data to understand the best products to stock on shelves. For more information, contact us at firstname.lastname@example.org.
To sign up for our panel, learn more about the benefits of GfK data, or download Maria Lange’s "Shelf Stars of 2016" presentation from SuperZoo 2016, click here.
Whether you're a retailer or a manufacturer, find out the benefits of GfK data.
Who is GfK?
What do we do?
What are the benefits for you as a retailer to join the GfK Pet Specialty POS Panel?
What type of reports/services will I receive?
What does it cost?
What are the requirements to join?
Finding the Growth Opportunities
Are you proactively managing your business or just reacting to the market?
To be competitive in today’s complex retail marketplace, you need to understand how your business is positioned against the competition — where the opportunities for growth lie and how to capitalize on them. Our retail tracking service provides you with the tools and unbiased market intelligence to proactively build the strategy to grow your brand, and equity with your retail partners.
Our approach uses the world’s largest retail network to track products and deliver market insights based on point-of-sale (POS) data. It includes globally consistent definitions for product groups, product features and distribution channels as well as continuous data from sample shops distinguished by turnover size, region and retailer type.
Retail Sales Tracking for Pet Specialty includes national sales for dog food, cat food, treats, flea and tick, and cat litter products in the following categories:
Using sample POS data from retail chains across the US, we project for smaller shops and veterinarian clinics throughout the country.
Our online data analytical tool, GfK Star Track Explorer (GSE), allows for examination of the market to any desired level of detail, twenty-four hours a day, seven days a week, from wherever you are.
As a subscriber to the Pet Specialty service, you get answers to your most challenging questions:
Whether you’re a market researcher, a brand manager, sales or marketing manager, or investor relations manager, you’ll gain valuable industry insight.
More Than Just Data
In addition to tracking actual sales data, our retail panels provide essential insight on what products consumers are buying, where, when and at what price, so you can proactively make fact-based decisions about your brand. Our monthly reports include brick and mortar sales with information on volume, value, pricing and distribution. In addition, our experts benchmark and compare your performance to the market right down to the product level — guiding you with the most industry knowledge available.
Pet Retail POS data may also be used in conjunction with other GfK solutions from our Promotion and Causal Retail group, to gauge the return on investment of your causal marketing activity.