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POSトラッキング(小売店パネル調査)

売上と利益を最大化する製品・サービスを開発し、顧客のリピート率を高めることが小売店およびメーカーの命題となっています。 最新の販売実績データにより、市場でどの製品やサービスが好調なのか、あるいは不調なのかを理解することが、成功の鍵です。こうした知識は、企業が売り上げの増加や投資の効率化を図る上で欠かせません。

GfKのPOSトラッキング(小売店パネル調査)は、どの商品が売れているのか、いつ、どこで、いくらで販売されたかという最新の情報を提供します。これにより市場におけるシェア、ブランドのパフォーマンス、競合ベンチマークを継続的に把握することができます。

また、小売店やメーカーに好まれるチャネルとその理由を発見するとともに、海外と国内の市場トレンドを詳細に理解することができます。マクロ市場の動向、製品別の販売動向、店頭とネットの販売動向などを月次、週次で把握することができます。

GfKのリテールパネルは世界最大規模です。これを活用し、GfKはリテールとリセラーの実売データに基づくインサイトを提供します。また、市場を予測することで製品の可能性を引きし、製品展開、流通、価格戦略をサポートします。

GfKでは以下の製品カテゴリーのPOSトラッキング調査を行っています。世界各国で調査を行っていますが、調査対象外の国もありますので詳細はお問い合わせください。

日本の調査対象品目はこちらからご覧いただけます。

Kiminori Hayashi

調査カテゴリー:

Telecom

  • telecom hardware

    • audio conferencing systems
    • corded and cordless phones
    • core wearables
    • fax machines
    • health and fitness tracker
    • mobile broadband cards/sticks/routers
    • mobile enhancements
    • mobile phone headsets
    • PC/office headsets
    • single answering machines
    • smart phones and mobile phones
    • smart watches
    • telephone systems
    • voice radio devices
    • VoIP phones
    • webbooks/tablets
    • wrist sport computer

  • telecom tariffs/contracts: mobile and broadband tariffs
Information technology

  • IT hardware

    • deskbound computers
    • displays
    • e-books
    • electronic assistants
    • image displays
    • media tablets
    • midrange systems
    • notebooks and mobile computers
    • PDA navigation
    • server
    • small organizing solutions
    • translators

  • software

    • business and home productivity
    • networking, communication and organizing solutions
    • utilities

  • IT accessories/components

    • cables
    • communication cards, devices
    • computer housings
    • ergonomic accessories
    • gaming and leisure devices, keyboards
    • graphic cards and boxes
    • graphic tablets
    • HDD-drives (internal and external)
    • keying devices
    • mainboards
    • media devices, gateways, HDD
    • memory modules
    • modems
    • multidisc drives
    • multimedia devices
    • network attached storage (NAS)
    • pointing devices
    • processors
    • racks and housings
    • security devices
    • solid state drives
    • sound cards and boxes
    • storage housings
    • stylus pens
    • tablets keyboards
    • TV tuner, TV- and video cards
    • UPS
    • visual cams

  • storage media

    • blank video tapes
    • CD-R/CD-RW/DVD recordables
    • HD recording media
    • memory cards and USB memories

Office and stationery
  • office hardware
    • 3D printers
    • binding systems
    • business ink
    • data/video projectors
    • desk/pocket calculators
    • document shredders
    • inkjet and laser printers and MFDs
    • lettering machines
    • projection screens
    • document scanners
    • small photo printers
  • office consumables
    • inkjet and laser cartridges
    • paper: coated inkjet, laser, thermal, office
    • printable business cards
    • tapes lettering machines
  • office organization
    • book covers
    • display books
    • dividers
    • exercise book protectors
    • folders
    • letter trays
    • lever arch files
    • multipart folders
    • perforators
    • pockets
    • ring binder
    • staplers
    • suspension filling systems
    • total filling products
  • office supplies
    • adhesive tapes
    • diaries
    • envelopes
    • greeting cards
    • labels
    • manifolds
    • notebooks and pads
    • office adhesives
    • papers
    • pencil cases
    • school backpack
    • school paper
    • self-stick notes
  • writing instruments
    • pens: ball point, coloring felt, fountain, OHP
    • pencils: coloring, graphite, mechanical
    • cartridges for fountain pens
    • compasses
    • correction products
    • crayons
    • drawing accessories
    • highlighters, markers
    • polymer leads/mechanical refills
    • refills for roller balls
    • roller balls
    • scissors
    • whiteboard

     

Consumer electronics and photo
  • TV/video
    • 3D accessories
    • camcorders and action cams
    • CRT-TV
    • digital TV accessories
    • digital TV subscriptions
    • drones
    • portable TV
    • panel TV/flat TV (LCD TV/plasma TV)
    • set top boxes
    • TV mounts
    • video player/recorder total
    • video viewing (DVD and VOD)
    • videogames hardware
  • static audio
    • amplifiers, tuner and receiver
    • audio home systems
    • CD player/recorder total
    • hifi loudspeakers
    • sound bars
    • turntables
  • portable audio
    • CD players
    • dictation machines
    • docking and mini-speakers
    • portable media player
    • table top radio devices
  • audio/video accessories
    • audio accessories
    • cables and connectors
    • energy monitors
    • extended service protection
    • headphones
    • leisure GPS
    • microphones
    • portable media player accessories
    • universal remote controls
    • video power packs
  • in car electronics
    • audio
    • navigation
    • speakers
    • vision
  • batteries
    • battery chargers and power packs
    • batteries: dry, rechargeable, specialist
    • torches
  • photo
    • all imaging accessories
    • binoculars
    • converters
    • digital cameras
    • flashguns
    • image frames
    • imaging device bags
    • interchangeable lenses
    • tripods
    • underwater housings

     

Entertainment
  • books
  • games: PC games software, videogames software
  • music: CD, DVD
  • video: DVDs and Blu-ray, video on demand
Major and small domestic appliances
  • white goods
    • cooking
    • cooling/refrigerators
    • dishwashers
    • drink chillers
    • food waste disposals
    • freezers
    • hobs built-in/built-under, freestanding
    • hoods
    • kimchi refrigerators
    • microwave ovens
    • sinks
    • steam ovens
    • tumble dryers
    • washing machines
    • water dispenser
    • wine cabinetswhite goods
  • air conditioning
  • home comfort
    • air treatment
    • cylinder vacuum cleaners
    • electrical heating
    • fans
    • garment steamer
    • irons
    • sewing machines
    • steam cleaners
    • steam ironing presses
    • vacuum cleaner bags
    • vacuum cleaners
    • window cleaners
  • beverages
    • espresso machines
    • filter coffee makers
    • hot beverage makers
    • kettles
    • milk frothers
    • personal draught systems
    • soda maker
    • spindle makers
    • tea makers
    • thermos pots/jar pots (electrical)
  • cooking
    • bread makers
    • deep fryers
    • electrical cooking pots
    • food steamers
    • fun cooking
    • household articles
    • jar type rice cooker
    • kitchenware
    • mini/maxi ovens
    • multi-cookers
    • sandwich/waffle makers/contact grills
    • toasters
  • kitchen appliances
    • barbecues outdoor/gas grills
    • can openers
    • coffee grinders
    • conventional rice cooker
    • egg cookers
    • electric knives, slicers
    • fast cookers
    • food preparation
    • graters
    • hand blenders and attachments
    • hand mixers
    • ice cream makers
    • juice extractors and citrus presses
    • kitchen machines and food processors
    • kitchen scales
    • knives
    • liquidizers
    • meat mincers
    • raclettes
    • rice cookers
    • sandwich toasters
    • sorbet makers
    • steam cookers
    • yoghurt makers
  • personal care
    • balneo therapy
    • body care
    • dental care
    • electric blankets
    • electric cosmetics
    • electric stimulation
    • facial care
    • facial steamers/saunas
    • female depilation
    • hair care (hair clippers, hairdryers, hair stylers)
    • light therapy
    • massage, massage appliances
    • men's shavers, shaving/trimming/epilation
    • solaria
    • well being
  • personal diagnostics/therapy
    • blood pressure monitors
    • personal scales
    • thermometers
  • baby care
    • bottle warmers and sterilizers
    • bottles and teats
    • breast feeding
    • car seats
    • cookers
    • diapers
    • monitors
    • soothers
    • strollers
    • tableware
    • teethers
    • high chairs
  • consumables
    • coffee caps/pads
    • refills
    • shaver accessories
    • syrups
    • water filters

     

Automotive aftermarket
  • car spare parts
    • car bulbs, filters, lighting, rims
    • car tires
    • exhaust repair
    • motorcycle tires
    • spark plugs/glow plugs
    • starter batteries
    • truck tires
    • wiper blades
  • car accessories
    • drive technology
    • garage door drives
    • gate opener
    • starter battery chargers
  • car chemicals
    • antifreeze
    • car air fresheners
    • car care
    • car fillers and repair
    • contact spray/rust releasers
    • de-icers
    • engine oil and treatments
    • greases
    • motorcycle engine oil
    • paint care products
    • rust treatments
    • screen wash
    • special cleaners
    • technical lubricants

     

DIY and home improvement
  • tools/machines
    • cylinder locks
    • digital detectors
    • electric angle grinders
    • electric basic sanders, belt sanders
    • electric benchtop tools and mini tools
    • electric circular saws
    • electric detail sanders
    • electric drills and hammer drills
    • electric handheld power tools
    • electric heat guns
    • electric jig saws
    • electric levelling
    • electric multi cutters
    • electric multifunctional tools
    • electric paint rollers
    • electric planers
    • electric power files
    • electric random orbit sanders
    • electric rotary hammers
    • electric routers (PT)
    • electric scrapers
    • electric screw drivers
    • electric special saws
    • electric spray guns
    • electric tackers
    • electricity generators
    • gas bottles
    • hand tools: hammers, knives and blades, saws, screw drivers, tape measures, pliers and wrenches, spanners, sockets)
    • locks, padlocks and safes
    • measuring tools (digital detectors, electronic measuring, levelling devices)
    • power tool accessories
    • range finders
    • welding systems
    • workbenches
  • decorative/renovation
    • adhesive accessories
    • aerosol paints
    • bases/tinting
    • cement
    • coatings
    • decorative effects, garden preserver, plaster, tools
    • DIY adhesives, adhesive tapes
    • draught excluders
    • emulsions
    • equalizing plaster
    • facade panels
    • fillers
    • humidity absorbers
    • insulation
    • masonry
    • metal paints
    • mortar/cement
    • paint/varnish removers
    • paint brushes
    • painting aids
    • primers/undercoats
    • PU foam
    • renovation cleaners
    • roofing tiles
    • sealants
    • sealers waterproofing
    • specialist paints
    • tile adhesives
    • tile grout
    • tiles
    • trim paints
    • varnish
    • wallcoverings
    • wall decorating fixing
    • wood: dyes, fillers, repair, treatment, care products, oils, paints, stains
    • wooden floor renovation
  • light and building
    • alarms
    • alert detectors
    • circuit breakers
    • lamps: compact fluorescent lamps, discharge, fluorescent, halogen, LED, incandescent
    • distribution board cabinets
    • door-communication
    • field distributors
    • frames for switch programs
    • home inverters, home smoke alarms
    • industrial plugs and sockets
    • intruder security
    • inverter batteries
    • KNX power supplier and area/line coupler
    • light bulbs
    • luminaries
    • main circuit breakers
    • movement detectors
    • portable sockets and plugs
    • residual current devices
    • sockets
    • switch programs
    • table luminaire
    • time switches
    • trunking systems
    • tubular drives
    • waterproof luminaries
  • personal protective equipment
    • professional eye protection
    • professional hearing protection
    • professional helmets
    • professional PPE gloves
    • professional respiratory protection

     

Gardening
  • axes and accessories
  • care products gardening
  • electrical grass shears
  • electrical and petrol grass trimmers
  • electrical string trimmers
  • fertilizers indoor/outdoor
  • garden boots/hooves
  • garden chemicals, fertilizers
  • garden gloves
  • garden hand lawn mowers
  • garden hand tools
  • garden watering
  • growing media
  • hand lawn mowers
  • high pressure cleaners
  • hose end attachments
  • hose reels/trolleys
  • hoses/hose storage
  • houseplants care
  • insecticides
  • lawn seeds
  • outdoor BBQ
  • plant auxiliary products, protection
  • pool care chemicals, cleaners
  • powered blow vacs
  • powered chain saws
  • powered hedge trimmers
  • powered lawn mowers
  • powered pumps
  • powered scarifiers
  • powered shredders
  • powered trimmers/brush cutters
  • softening salt for domestic water
  • soil conditioners
  • sprinklers/sprayers
  • vegetables and flowers seeds
  • water timer
  • wild bird food
  • garden hand shears
  • garden pruning saws
  • garden structures
Furniture, housewares and sanitary equipment
  • furniture
    • bedroom furniture: beds, bedsteads, box-spring/upholstery beds
    • kitchen furniture
    • mattresses, pillows
    • seasonal decoration
  • houseware
    • accessories tableware
    • bakeware
    • breakfast
    • carpets textile stain removers
    • cloth dryers
    • coffee/tableware, dinnerware, drinkware
    • drain cleaner
    • floor cleaning
    • floor cleaning detergents
    • food preservation boxes
    • garbage bags
    • household cleaning products, disinfectant
    • household cloths
    • household hooks
    • insect screens
    • ironing boards
    • ladders
    • ovenware
    • pans, pots
    • pressure cookers
    • scourers
    • textile dyeing detergents
    • thermos spots (non-electrical)
    • toilet cleaning products
    • waste bins
    • working gloves (houseware)
  • sanitary/solar/heating
    • bath tub
    • bathroom accessories
    • electrical water heaters
    • faucets
    • flushing systems
    • gas heater, gas water heaters
    • programmable thermostats
    • sanitary products
    • showers, shower accessories
    • taps

     

Optics
  • optics
    • contact lenses
    • fit audit
    • lens care products
    • spectacle frames, lenses
    • sun glasses
  • hearing devices
Fashion and lifestyle
  • bags and cases
    • bags
    • beauty cases, business cases
    • golf stand/cart bag
    • notebook carriers, notebook cases
    • PMP cases
    • suitcases
    • clothing
    • bed linen, bedding
    • bras
    • golf gloves
    • home textiles
    • jeans
    • legwear
    • lingerie
    • nightwear
    • pants
    • sportswear
    • suits
    • swimwear
    • T-shirts
  • luxury goods
    • body treatment
    • deodorants
    • eye make-up, treatment
    • facial make-up, treatment
    • fashion jewelery
    • fragrances
    • hair dye
    • lip make-up, treatment
    • nail make-up
    • shaving products
    • wrist watches
  • sports
    • back protectors
    • bicycle bags
    • bikes
    • driver (golf club)
    • e-bikes
    • golf: balls, club set, drivers, fairway woods, hybrids, irons, putters, shoes, wear, wedges
    • personal accessories
    • shoes
    • ski, ski boots
    • snowboards, snowboard boots
    • sport helmets winter
    • sport shoes: aerobic/fitness, football/rugby, kids, leisure, multi-sport/cross-training, outdoor, running/walking, utility (golf)

     

Travel and tourism
  • car rental
  • destination
  • flight only
  • gift boxes
  • packaged tours
  • travel insurance
Pet care
  • pet health and daily care
  • pet nutrition/food
Toys and games*
  • action figures
  • arts and crafts
  • building sets
  • child/youth electronics
  • dolls
  • games and puzzles
  • infant/pre-school toys
  • outdoor & sports toys
  • plush toys
  • toys vehicles

* POS information for sports, toys and games in select countries is handled by our partner, The NPD Group

Musical instruments
  • brass wind instruments
  • guitars acoustic, bass, electric
  • keyboards
  • percussion
  • stringed instruments
  • wood wind instruments
Health and medical supplies

  • diagnostic supplies

    • allergy diagnostics
    • medical imaging
    • medical imaging (integrated therapy)
    • biopsy / blood sampling
    • functional diagnostics
    • small diagnostic appliances
    • diagnostic lamps
    • quick tests

  • implants
    • diagnostic implants
    • fixation implants
    • vascular / coronary implants
    • implantable application systems & electrotherapy
    • internal organ implants
    • bone implants
    • shunts
    • sensory organ implants
    • special implants
    • stents / stent supplies
    • soft tissue implants
  • anesthetics / intensive care / emergency
    • anesthetics/ intensive care/ emergency devices, systems and tubes
    • regional anesthesia supplies
    • ventilation accessories and materials
    • emergency medicine
  • operating room supplies
    • surgical small devices
    • operating room equipment
    • materials and systems
  • therapy supplies
    • alternative therapy
    • dialysis
    • drainages / catheters / tubes
    • immobilization / movement support therapy
    • infusion / transfusion therapy
    • injection / puncture supplies
    • clinical nutrition
    • physical therapy / physiotherapy
    • other therapy methods
    • flushing/enema systems
    • thrombosis prophylaxis / vein / lymph therapy
    • wound care
  • instruments
    • surgical instruments
    • diagnostic instruments
    • endoscopic / mic instruments
    • measuring instruments
    • special instruments for implantation/ transplantation
  • nursing supplies
    • incontinence care
    • patient positioning
    • stoma supply
    • urine / feces discharge
  • general hospital supplies
    • bedding / patient table supplies
    • gas supplies
    • auxiliary aids
    • cleaning / disinfection / sterilization
    • protective clothing (single use)
最新インサイト

最新のPOSトラッキング(小売店パネル調査)のインサイトはこちらからご覧いただけます。 View all insights

お問い合わせ
Kiminori Hayashi
General