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Geomarketing

ジオマーケティング

ジオマーケティングのリサーチとコンサルティングサービスでは、ロケーションに特化したスマート・インサイトを提供します。事業用地、店舗、販売テリトリー、ターゲット層、チェーン店、流通ネットワーク等の戦略策定に役立つファクターを示します。

GfKは次のような「場所」に関する課題を解決することで、地域およびグローバルでの成功を後押しします。ターゲット層はどこにいてどのように接触すべきか?成功している (もしくは成功が見込める) 地域や場所はどこで、それはなぜか?既存市場の可能性はどこでどのように広げるべきか?

本リサーチでは、地域市場の分析、ターゲット層のローカライゼーション、商圏の計画、購買力や地域市場データなどのデジタルマップの他、小売りや製造セクターの不動産、場所、販売ネットワークの評価などが可能です。

最新インサイト

最新のジオマーケティングのインサイトはこちらからご覧いただけます。 View all insights

    • 09/18/17
    • Press
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases new maps for Russia

    GfK recently updated its digital maps of Russia. The maps offer up-to-date coverage of the boundaries of Russia's administrative and postal regions. As such, they provide a reliable foundation for geographic analyses of market and company operations across all industries.
    • 09/11/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Purchasing power for home improvement products, Germany 2017

    Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.
    • 08/10/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Sales area productivity, Europe 2016

    Growth in sales area productivity (gross retail turnover per m2) is an important gauge of market health for retailers looking to expand to new regions. In 2016, sales area productivity grew by 0.9% in the EU-27 (this excludes the UK due to the exchange rate disparity). Luxembourg, Switzerland, Norway, and Sweden top the rankings, but retailers can also prosper in countries with lower values, but less market saturation. Various factors influence sales area productivity, including retail format, brand strength, location quality, competitor presence, and the available purchasing power of the population.
    • 07/17/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Forecasted stationary retail turnover, Europe 2017

    Europe's largest and most developed economies offer fruitful conditions for retailers, but they can also be fiercely competitive, and in some cases, are near saturation. Results from GfK's recently released European Retail Study bear this out: As a general rule, the greatest growth in brick-and-mortar retail turnover for 2017 is forecasted for mid-sized European markets, such as the Ukraine (+12.3%), Romania (+9.8%), Norway (+6.2%), Hungary (+5.7%), Estonia (+5.5%), and Poland (+5.3%). By contrast, projected growth for the larger economies such as Germany (+1.0%), Italy (+1.2%), France (+2.0%), and Spain (+2.9%) is much more modest. These insights help retailers pinpoint new opportunities for expanding their market share. GfK's Map of the Month for July illustrates these forecasted 2017 growth rates for retail turnover in Europe.
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