Möchten Sie zur deutschen Seite wechseln?JaNeina
閉じる
Geomarketing

ジオマーケティング

ジオマーケティングのリサーチとコンサルティングサービスでは、ロケーションに特化したスマート・インサイトを提供します。事業用地、店舗、販売テリトリー、ターゲット層、チェーン店、流通ネットワーク等の戦略策定に役立つファクターを示します。

GfKは次のような「場所」に関する課題を解決することで、地域およびグローバルでの成功を後押しします。ターゲット層はどこにいてどのように接触すべきか?成功している (もしくは成功が見込める) 地域や場所はどこで、それはなぜか?既存市場の可能性はどこでどのように広げるべきか?

本リサーチでは、地域市場の分析、ターゲット層のローカライゼーション、商圏の計画、購買力や地域市場データなどのデジタルマップの他、小売りや製造セクターの不動産、場所、販売ネットワークの評価などが可能です。

最新インサイト

最新のジオマーケティングのインサイトはこちらからご覧いただけます。 View all insights

    • 07/17/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Forecasted stationary retail turnover, Europe 2017

    Europe's largest and most developed economies offer fruitful conditions for retailers, but they can also be fiercely competitive, and in some cases, are near saturation. Results from GfK's recently released European Retail Study bear this out: As a general rule, the greatest growth in brick-and-mortar retail turnover for 2017 is forecasted for mid-sized European markets, such as the Ukraine (+12.3%), Romania (+9.8%), Norway (+6.2%), Hungary (+5.7%), Estonia (+5.5%), and Poland (+5.3%). By contrast, projected growth for the larger economies such as Germany (+1.0%), Italy (+1.2%), France (+2.0%), and Spain (+2.9%) is much more modest. These insights help retailers pinpoint new opportunities for expanding their market share. GfK's Map of the Month for July illustrates these forecasted 2017 growth rates for retail turnover in Europe.
    • 07/07/17
    • Automotive
    • Geomarketing
    • Geodata
    • Global
    • English

    White Paper: Geomarketing for automotive retail

    Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's technosavvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
    • 06/22/17
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power for consumer electronics, ICT, and photography, France 2016

    GfK's Map of the Month for June illustrates the 2016 regional distribution of purchasing power for consumer electronics and related products at the level of France's departments (data source: GfK Purchasing Power for Retail Product Lines, France 2016). Companies that sell these products can use these insights to align their sales and marketing strategies with the regional product potential.
    • 06/13/17
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    More purchasing power in Austria in 2017 – same for Switzerland, but only in national currency

    Two new GfK purchasing power studies evaluate purchasing power in Austria and Switzerland in 2017. The studies reveal substantial regional differences both within and between these two countries. GfK's 2017 purchasing power data for Austria and Switzerland is now available.
Your GfK contact
General