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Geomarketing

ジオマーケティング

ジオマーケティングのリサーチとコンサルティングサービスでは、ロケーションに特化したスマート・インサイトを提供します。事業用地、店舗、販売テリトリー、ターゲット層、チェーン店、流通ネットワーク等の戦略策定に役立つファクターを示します。

GfKは次のような「場所」に関する課題を解決することで、地域およびグローバルでの成功を後押しします。ターゲット層はどこにいてどのように接触すべきか?成功している (もしくは成功が見込める) 地域や場所はどこで、それはなぜか?既存市場の可能性はどこでどのように広げるべきか?

本リサーチでは、地域市場の分析、ターゲット層のローカライゼーション、商圏の計画、購買力や地域市場データなどのデジタルマップの他、小売りや製造セクターの不動産、場所、販売ネットワークの評価などが可能です。

最新インサイト

最新のジオマーケティングのインサイトはこちらからご覧いただけます。 View all insights

    • 03/09/17
    • Travel and Hospitality
    • Geomarketing
    • Geodata
    • Global
    • English

    Germans spend more on vacations than cars

    Germans spend almost five percent of their purchasing power on holiday travel. At €1,020 per person, Germans' expenditures on holiday travel exceed even what they spend on automobile purchases. Sea cruises are especially popular in northern Germany, while sport, activity and wellness-related travel is a favorite in southern Germany. These insights are from GfK's first-ever study on regional purchasing power for holiday travel and are being presented at the 2017 ITB tourism trade fair in Berlin.
    • 03/07/17
    • Geomarketing
    • Geo+SalesTerritories
    • Global
    • English

    GfK study on sales territory optimization

    GfK recently researched planning practices among German companies with outside sales forces. The resulting study demonstrates that the complexity, speed of change and diversity of tasks in sales have further increased in recent years. Heads of sales use professional planning tactics, but usually only when forced to respond to an immediate need. GfK's analysis highlights improvement opportunities, which include viewing sales optimization as a strategic task, using objective and potential-oriented optimization criteria and embracing a professional approach to change management.
    • 02/28/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Picture of the month
    • Global
    • English

    Map of the month: Share of single-person households in Cologne

    In recognition of carnival celebrations on Tuesday, GfK’s Map of the Month for February illustrates the share of single-person households in one of the holiday’s strongholds in Cologne, Germany. The data is displayed at the level of detailed grid cells (data source: GfK Demographics Germany 2016). The map is a preview of the new grid analysis feature in the geomarketing software RegioGraph 2017, which GfK will release at the end of March.

    • 02/21/17
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK study on product-line purchasing power in Poland

    Poland's 2016 retail purchasing power was approximately €89 bil. Around 43 percent of these funds were spent on food, beverages and tobacco products. Basic supply items – food, clothing, health/hygiene – comprised just under two-thirds of Poland's retail purchasing power. But according to GfK's new study, the amount and distribution of this purchasing power varies substantially from region to region.
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