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スマート・インサイト: ヘルスケア

ヘルスケアの市場で成功をしていくことは容易ではありません。ヘルスケア業界におけるイノベーションとはいかに製品やブランドがいかによいベネフィットや経験を提供することができるか、ということによって評価されるものです。

 

競争力を保つためには、Patient Journeyや、経験や決定の背景にあることがらにも注視した製品やサービスの開発をしていく必要があります。

 

オポチュニティを創出するドライバーやトレンド深層理解で、GfKはヘルスケア企業の成功戦略の導出をサポートします。

 

GfKは医療用医薬品、コンシューマーヘルスケア、医療機器、デンタルヘルス、オプティクス、アニマルヘルス、農業・農薬関連など、さまざまなヘルスケア市場におけるインサイトを提供します。 
 

医療用医薬品

コンシューマーヘルスケア

医療機器・ヘルスケアテクノロジー

デンタルヘルス

オプティクス&ビジョンケア

アニマルヘルス 

農薬・農業関連

Takeshi Taguchi
Health Talk ニュースレター

Health Talk ニュースレターで最新の業界インサイトやトレンドを配信しています。

最新インサイト

最新のヘルスケアのインサイトはこちらからご覧いただけます。 View all insights

    • 05/10/16
    • Health
    • Digital Market Intelligence
    • Japan
    • Japanese

    「糖尿病患者のニーズを予測」

    製薬・ヘルスケア関連企業に、糖尿病患者が医療情報を探す際のエクスペリエンスに関する新たな知見を提供しました。

    • 12/09/16
    • Health
    • Connected Consumer
    • Global
    • English

    A look back at the results from our 2016 Global PR Studies

    Did you know that, each month, we publish country-by-country findings on a new topic from our international study?  As 2016 comes to a close, let’s take a look back at the survey results and the sentiments from consumers around the world.

    Reasons for trying to look good

    For the first month of 2016, we looked at people’s reasons for trying to look good and the time they spend on personal grooming.  What we found in this study was that peoples’ top three motivations for wanting to “look their best” are in order to feel good about themselves, to make a good impression on people they meet for the first time, and to set a good example for their children.  Italians, Argentinians and Americans spend the most time on personal grooming each week, and the top three motivations for looking good change depending on respondents’ ages.

    Virtual interactions

    In February, we looked at virtual interactions, asking participants if they felt that virtual interactions can be “as good as being there”.  Internationally, 23% of online consumers agreed that virtual interactions with people and places can be as good as being there in person.  Brazil and Turkey have the highest level of agreement, while Germany and Sweden disagreed with the statement the most.  Internet users aged 20-29 and 30-39 years old were the age groups most likely to agree.

    Company responsibilities

    Company responsibility was the topic for March.  We asked over 27,000 people worldwide to select the top three most important responsibilities for companies today.  The three most important were providing good jobs for people (47%), producing good quality products or services (41%) and being environmentally responsible (37%).

    Enjoy life today and save later

    For April, we discovered that savers just outnumber fun-lovers internationally, asking people in 22 countries if they want to “enjoy life today and worry about savings and investments later”.  We found that women are more likely to be savings-minded, and that twenty-somethings beat teenagers on highest percentage of fun-lovers.  Out of all the countries surveyed, Hong Kong was the only country where over half of the online population favored saving today.

    Pet ownership

    In May, we studied which countries have the biggest percentage of pet owners, and what kind of pets were the most popular.  Among the results were that over half of people internationally have a pet living with them, and that Argentina, Mexico and Brazil have the highest percentage of pet-owners, while Asians are least likely to own a pet.

    Always reachable

    For the month of June, we asked participants how strongly they agree or disagree that “to me, it is important to always be reachable, wherever I am”.  Nearly half (42%) of the connected population internationally firmly agreed with the “always reachable” mindset, while 11% firmly disagreed.  Germany, Sweden, Canada and Netherlands had the highest level of disagreement with the importance of being always reachable.

    Safety and security concerns

    Are consumers always concerned about their safety and security?  This was our focus question for July, and we found that 32% of the online population firmly agree that they are “always concerned about my safety and security”.  Brazil and Turkey have the highest levels of safety concern, while Sweden, Germany and Netherlands lead for feeling safe.  Age has little impact on numbers concerned for personal safety and security.

    Home improvement

    Home improvement aspirations was the topic for August, looking at which aspects of the home that people would most like to improve if they could.  39% of those surveyed chose the “interior décor or design” of their home as the area most needing improvement, while “the overall size or layout” and “the furniture” closely followed (38% and 35%, respectively).  Women were more likely to choose décor, while men were more concerned about the size and layout of their homes.

    Health and fitness tracking

    September showed us that a third of the people surveyed track their health or fitness using an online or mobile application, or using a fitness band, clip, or smartwatch.  China leads all countries in this trend, with 45% of its online population monitoring their health and fitness.  Brazil and USA are at 29%, with Germany (28%) and France (26%) following.  China, Russia, France, Australia and Canada have more women tracking their health or fitness than men.

    Physical concerns around aging

    For the month of October, we looked at consumers’ physical concerns around aging and which conditions they worried most about having now or in the future.  Internationally, the top five concerns are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and losing mobility / being unable to walk or drive.  In Russia, “losing your teeth” was a top five concern, while “getting wrinkles or sagging skin” rated highly in Japan and Korea.

    Helping others

    The final topic for 2016 looked at how often people in different countries help others or do volunteer work. People in the Netherlands and the USA are the most generous with their time, with a quarter of their online populations helping others or doing volunteer work at least once a week or more. They are followed by Mexicans at 22%. Internationally, less than a quarter of people say they never help others or do volunteer work.

    Find out which topics we will delve into next

    Follow along with our monthly Global Studies
    • 11/11/16
    • Health
    • Technology
    • User Experience (UX)
    • Global
    • English

    GfK’s Hannah Duffy to speak at global innovation and health technology conference

    Hannah Duffy, senior user experience (UX) consultant at GfK, will share perspectives on the topic “Avoiding the storm in the NHS through design.
    • 11/08/16
    • Health
    • Global
    • English

    Key factors impacting consumption of stents in hospitals

    Manufacturers of medical products are challenged by a frequently-changing and competitive market environment. In order for manufacturers to stay ahead of the competition, they need to fully understand the market landscape and their competitive field.
Solutions
  • ブランド&カスタマー・エクスペリエンス (BaCE)

    ブランド&カスタマー・エクスペリエンス (BaCE)

    ブランドには今、消費者や企業の経営層との間に感情面でのつながりや関係性を築くことが求められています。

    消費者がブランド、製品、サービスを体験するあらゆる段階で、ターゲット層の共感を呼ぶエクスペリエンスを提供することが成功の鍵です。

  • デジタルマーケティング・インテリジェンス(DMI)

    デジタルマーケティング・インテリジェンス(DMI)

    オンライン上での買い物や情報収集で企業やブランドと関わりを持つ際、消費者は使用している端末や画面によって異なった行動をとります。一方で、彼らは使用しているチャネルや端末に関係なく、同じ体験を得たいと考えています。

  • マーケット・オポチュニティ&イノベーション (MOI)

    マーケット・オポチュニティ&イノベーション (MOI)

    市場競争が激しさを増す中、ブランドは常に高い影響力を発揮するよう迫られています。消費者とブランドの双方にとって付加価値を生む魅力的なエクスペリエンスをいつ、どこで、どのように提供すべきか。これらを把握することが重要です。

  • ユーザー・エクスペリエンス(UX)

    ユーザー・エクスペリエンス(UX)

    今日の消費者には、魅力的な体験を約束する案内が大量に送られてきます。消費者の目は肥え、求める内容も厳しくなっています。このような状況下で成功するためには、新しい製品やサービスは直観的で使いやすく、興味をひく魅力的なものでなくてはなりません。記憶に残るユーザー・エクスペリエンスは、感情に訴えかけるものでなくてはなりません。

    GfK のユーザー・エクスペリエンス (UX)のエキスパートは、製品やサービスのカスタマー・エクスペリエンスを構築し、改善します。

クライアントの声

„調査のニーズの難易度にかかわらず、あらゆる調査に対して常に GfK から優れた調査結果が得られます。 “

Abbott Spain 社、ビジネスインテリジェンスマネジャー、David Delgado
お問い合わせ
Takeshi Taguchi
General