本ウェブサイトのすべての機能を使用するためには、ブラウザーのJavaScriptを有効にする必要があります

Möchten Sie zur deutschen Seite wechseln?JaNeina
閉じる
Smart Automotive Insights image

スマート・インサイト:金融サービス

金融サービス業界の市場勢力図は大きく広がっています。消費者から信頼を得ることができるかが極めて重要な課題です。消費者はすぐにオンラインでユーザーレビューを確認し、金融商品を比較し、簡単にサービスを切り替えます。必然的にこれまで以上に知識が豊富になり、厳しい要求をするようになっています。

 

金融業界で成功を収めている企業は、さまざまな顧客ニーズを満たす差別化された製品とサービスを提供しています。また、透明性とクライアントの情報セキュリティーを向上させることで信頼を高めています。

 

GfKの金融サービス調査のエキスパートは、市場動向の分析から消費者インサイトを見いだします。そして、実を結ぶ金融商品およびサービス戦略の開発を支援します。  

Financial Talk ニュースレター

Financial Talk ニュースレターで最新インサイトを紹介しています。

Solutions
  • ブランド&カスタマー・エクスペリエンス (BaCE)

    ブランド&カスタマー・エクスペリエンス (BaCE)

    ブランドには今、消費者や企業の経営層との間に感情面でのつながりや関係性を築くことが求められています。

    消費者がブランド、製品、サービスを体験するあらゆる段階で、ターゲット層の共感を呼ぶエクスペリエンスを提供することが成功の鍵です。

  • コンシューマーパネル

    コンシューマーパネル

    ビジネスにおいて最も重要なのはお客さまです。顧客を理解することは、ニーズを満たす製品やサービスを提供し、成長機会を特定する上で欠かせません。

    グローバル消費者パネル調査の知識を豊富に有するGfKは、ターゲット層が誰で、彼らが何を考え、どのような行動をとっているか、というインサイトをあらゆるチャネルで提供します。

  • デジタルマーケティング・インテリジェンス(DMI)

    デジタルマーケティング・インテリジェンス(DMI)

    オンライン上での買い物や情報収集で企業やブランドと関わりを持つ際、消費者は使用している端末や画面によって異なった行動をとります。一方で、彼らは使用しているチャネルや端末に関係なく、同じ体験を得たいと考えています。

  • マーケット・オポチュニティ&イノベーション (MOI)

    マーケット・オポチュニティ&イノベーション (MOI)

    市場競争が激しさを増す中、ブランドは常に高い影響力を発揮するよう迫られています。消費者とブランドの双方にとって付加価値を生む魅力的なエクスペリエンスをいつ、どこで、どのように提供すべきか。これらを把握することが重要です。

  • ショッパー

    ショッパー

    デジタル時代の到来で、新たな購入経路が次々と生まれています。そして、人々が買い物をする場所と方法は変化しています。毎日の膨大な情報量の中で、消費者はマルチチャネルのブランド・エクスペリエンスを求めています。

    このようなビッグデータ、マルチチャネル環境において競争力を維持するために、企業は購入経路における有用なデータを特定し、ショッパー・ジャーニーの各ステップを最適化する必要があります。

  • ユーザー・エクスペリエンス(UX)

    ユーザー・エクスペリエンス(UX)

    今日の消費者には、魅力的な体験を約束する案内が大量に送られてきます。消費者の目は肥え、求める内容も厳しくなっています。このような状況下で成功するためには、新しい製品やサービスは直観的で使いやすく、興味をひく魅力的なものでなくてはなりません。記憶に残るユーザー・エクスペリエンスは、感情に訴えかけるものでなくてはなりません。

    GfK のユーザー・エクスペリエンス (UX)のエキスパートは、製品やサービスのカスタマー・エクスペリエンスを構築し、改善します。

最新インサイト

最新の金融サービスのインサイトはこちらからご覧いただけます。 View all insights

    • 09/24/15
    • Financial Services
    • Market Opportunities and Innovation
    • Japan
    • Japanese

    「定年退職後の生活資金確保に関するグローバル意識調査」

    GfK19の国と地域、23,000人に対し、定年退職後の生活資金確保に対する自信の度合いを調査し、その結果を発表しました。
    • 01/12/17
    • Financial Services
    • Technology
    • Global
    • English

    The future of FinTech goes far beyond mobile wallets

    I must admit that I find the term “mobile wallet” a little silly. After all, wallets have always been mobile, right? At the same time, I am not at all averse to the idea of making transactions with my phone. I’m getting the hang of accessing coupons in stores, and I felt pretty cool the first time I got into the movies by having the ticket-taker scan my phone. I’m sure I will continue to move in this direction, although I consider myself mainstream rather than an early adopter in the area of financial technology (aka FinTech).

    Digital payment

    Pundits have been talking about the pros and cons of mobile wallets for several years now. Overall, these payment systems still face obstacles and adoption has been slow. Only 22 percent of American mobile phone users regularly pay for products by scanning, tapping, or passing their devices in stores, according to recent research conducted by GfK Consumer Life 2016. At the same time, other types of digital payment are entering the playing field, such as the UPI system introduced in India last year, which moves funds directly from the consumer’s financial account to the merchant’s without a middleman. India will be an important market to watch in terms of the shakeout among digital payment systems following demonetization. Indeed, developing markets such as India and Nigeria will be testing grounds for FinTech in general, as indicated by the growing use of biometric identification ranging from fingerprints to facial recognition and palm veins.

    Seamless shopping

    The AmazonGo concept, currently in test mode in Seattle (where else?) goes beyond the financial transaction itself to tackle other deterrents of in-store shopping. The idea is this: You scan your phone as you enter the store and go along your merry way grabbing the items you want. Then you walk out of the store, and your Amazon account is automatically charged for your purchase. Some may like the idea of avoiding checkout lines or the need to swipe/insert/tap/scan their payment device of choice and wait for approval. But what tickles my fancy is the prospect of cutting a couple of steps out of the usual tedious process of putting things in a cart, taking them out of the cart, putting them back in the cart, putting them in the car and taking them out of the car. If this idea catches on, I will be on board with it much faster than I am with self-checkout, which I personally find no improvement over regular checkout aisles. In the case of AmazonGo, the potential is not merely a streamlined financial transaction, but a streamlined shopping experience.

    Conclusion

    Ultimately, consumers will adopt FinTech to the extent that it makes their lives easier. Being different for novelty’s sake will only draw in the earliest adopters; the rest of us need to be sold on more practical benefits.
    • 12/23/16
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate index to enjoy a strong start to the new year

    Findings of the GfK Consumer Climate Study for Germany for December 2016
    • 12/20/16
    • Financial Services
    • Technology
    • Connected Consumer
    • Global
    • English

    2016: A technology-driven marketplace of Connected Consumers

    2016 was another banner year for Connected Consumers, who saw a number of new technologies emerge in a variety of categories across the marketplace.  Virtually every industry is adapting to a customer base that is becoming increasingly connected, changing the way they have conversations and relationships with brands.  But new connected products and services do not come without their challenges, which typically revolve around user experience and consumer awareness.

    Embracing the impact of technology

    Connected consumers of today are changing the existing value system and harnessing technology to reinvent themselves, their lives and their communities.  And the three key drivers of these changes are freedom, acceleration and intimacy.  It is obvious that trends in technology are growing and expanding rapidly… so, how can you maximize the opportunities that Connected Consumers offer?
    1. Provide them with freedom by making their lives convenient
    2. Give attention to acceleration by grabbing their attention quickly
    3. Redefine intimacy by getting up close and personal

    Stepping inside the smart home

    In the smart home category, there’s no shortage of offerings available, but the adoption of smart home products has been pedestrian thus far.  Our global study indicates that the appeal is there, but the benefits need to be more clearly communicated to consumers, who lack familiarity with the smart home category.  To find success, product developers must understand the varying needs in specific markets and communicate how smart home technology can seamlessly enhance the lives of consumers.

    Traveling in a connected world

    The travel and hospitality industry is getting smarter.  Invisible analytics, wearables, virtual reality and other technologies are revolutionizing the way that people research, shop for and experience travel.  From smart hotels to sporting events and music festivals, the connected traveler is able to unlock the world as they go, providing travel brands with new ways to engage them.  But disruptive competition and an overcrowded marketplace remain common roadblocks.  In the quest for customer loyalty, the companies that take a holistic view of each step of the purchase journey will be successful in understanding and anticipating market developments.

    Shopping in the future of retail

    In the Future of Retail, shopping isn’t all digital.  Connected Consumers still embrace the role of the store, shopping as much for an experience as for a product.  But online shopping offers another dimension, where Connected Consumers can compare prices and don’t have to wait in line to make a purchase.  Successful retailers will combine the positive facets from both channels, streamlining online shopping while also delivering on the promise of the in-store experience.

    A revolution in fashion and lifestyle

    While retailers experiment with omnichannel shopping, fashion and lifestyle brands are experiencing a revolution of their own.  Whether a pure online player, a local hero or a traditional fashion retail chain, it is vital to understand how consumers are changing in order to anticipate and prepare for the next season and beyond.  New paths to purchase have opened the door for competition, expanding the fight for customer loyalty to new frontiers.  Making sure your brand can be found and amplifying it with social media are ways to take control of the shopper’s purchase journey, but don’t forget the crucial role of the store.

    The future of financial services

    Financial services are another category being revolutionized by Connected Consumers.  From mobile payments to digital banking, Connected Consumers demand that their financial institutions are proactive and transparent.  Connected devices will play a key role in the future of payments, but players in the market must establish and communicate the importance of data security to build trust before adoption truly takes off.

    Programmatic advertising and the future of media

    Broadcast and print media has gone digital too, changing the way that Connected Consumers experience content and the devices they experience it on.  Media measurement is now more complicated than ever, with cross-device usage varying between markets and sociodemographics.  Programmatic advertising allows brands to deliver messages that resonate by building a single customer view that puts individual consumers at the center of marketing.

    Conclusion

    From brick and mortar stores to online shopping, and from inside the home to travels abroad, connected devices are changing the way that we see and interact with the world.  However, for innovation to truly thrive, Connected Consumers must be put at the heart of the connected revolution.

    Get up close and personal with the Connected Consumer

    What every brand needs to know
お問い合わせ
General