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Geomarketing

Geomarketing

Le nostre soluzioni e consulenze di geomarketing offrono ai nostri clienti insight intelligenti sui fattori specifici di una posizione che possono influire sul successo di sedi aziendali, negozi, territori di vendita, gruppi target, oltre a catene di negozi e reti di distribuzione.

Forniamo risposte a qualsiasi domanda relativa al "dove" per promuovere il successo dei nostri clienti a livello regionale e internazionale: Dove si trovano i vostri gruppi target, e qual è il modo migliore per raggiungerli? Dove sono le regioni e le posizioni nelle quali è più probabile il successo, e perché? Dove e come è possibile sfruttare al meglio il potenziale del mercato esistente?

Le nostre soluzioni includono analisi dei mercati regionali, individuazione dei gruppi target, pianificazione del territorio di vendita, mappe digitali di dati quali potere d'acquisto e mercati regionali nonché valutazione degli immobili, delle posizioni e delle reti di vendita per l'industria, il retail e la produzione.

Latest Insights

The latest Geomarketing insights.

    • 04/19/16
    • Retail
    • Geomarketing
    • Italy
    • Italian

    La situazione del Retail in Europa: nel 2016 crescita lenta ma organica

    Presentato uno studio GfK sullo stato del commercio al dettaglio in 33 Paesi europei. 
    • 08/10/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Sales area productivity, Europe 2016

    Growth in sales area productivity (gross retail turnover per m2) is an important gauge of market health for retailers looking to expand to new regions. In 2016, sales area productivity grew by 0.9% in the EU-27 (this excludes the UK due to the exchange rate disparity). Luxembourg, Switzerland, Norway, and Sweden top the rankings, but retailers can also prosper in countries with lower values, but less market saturation. Various factors influence sales area productivity, including retail format, brand strength, location quality, competitor presence, and the available purchasing power of the population.
    • 07/17/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Forecasted stationary retail turnover, Europe 2017

    Europe's largest and most developed economies offer fruitful conditions for retailers, but they can also be fiercely competitive, and in some cases, are near saturation. Results from GfK's recently released European Retail Study bear this out: As a general rule, the greatest growth in brick-and-mortar retail turnover for 2017 is forecasted for mid-sized European markets, such as the Ukraine (+12.3%), Romania (+9.8%), Norway (+6.2%), Hungary (+5.7%), Estonia (+5.5%), and Poland (+5.3%). By contrast, projected growth for the larger economies such as Germany (+1.0%), Italy (+1.2%), France (+2.0%), and Spain (+2.9%) is much more modest. These insights help retailers pinpoint new opportunities for expanding their market share. GfK's Map of the Month for July illustrates these forecasted 2017 growth rates for retail turnover in Europe.
    • 07/07/17
    • Automotive
    • Geomarketing
    • Geodata
    • Global
    • English

    White Paper: Geomarketing for automotive retail

    Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's technosavvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
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