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Health|Media and Entertainment|Retail|Technology|Consumer Goods|Market Opportunities and Innovation|MarketBuilder|United States|English

Love at first sight: Conversations with consumers predict product success

05/17/16

Brands with products that evoke positive emotional connections yield tremendous economic returns. Will your new introductions to the market be able to connect with consumers on an emotional level?

Take a look at what GfK's Suzanne Davis, an expert on identifying and bringing to market new and innovative concept testing methods, had to say on our webinar, "Love at first sight: Conversations with consumers predict product success".

During this webinar, you will learn:

  • Why emotion matters in new brand success
  • How to use a paradigm shifting research approach to measure emotional connection through voice

View the webinar now

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