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Webinar
Media and Entertainment|GfK-MRI|United States|English

How to Leverage Your First Party Data to Maximize Value

Webinar Date & Time
Thursday, November 10, 2016, 2:00 PM ET

Join GfK experts David Albert, EVP, Director of Data and Insights Integration, and Alexis Nightingale, Senior Research Analyst, and learn best practices on how to integrate data in order to use it to its fullest potential.

In this webinar, we show and tell how data integration and precision targeting can help you gain deeper and more meaningful insights about your consumers. Precision targeting is a data integration process that connects your data to the MRI Survey of the American Consumer.

  • See how MRI’s core precision targeting strategies, including bridge models, model calibrations, direct re-contacts and fusions make your custom data work harder
  • Learn more about case studies that worked and why
  • Find out more about exciting, new data integration projects that are currently in development

View the webinar recording now!

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