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Market Opportunities and Innovation|United States|English

Market Builder Voice

New York, NY, 20.10.2016

Suzanne Davis (VP, Market Opportunities and Innovations) describes GfK’s new Market Builder Voice analytics tool.  Davis explores how this innovative approach uses voice analytics rather than traditional survey measures to capture the feelings of consumers. As a result, researchers can determine how to move concepts forward utilizing both quantitative and qualitative information.

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