In the first quarter of 2017 a lot of product categories within Small Domestic Appliances showed positive results, only a few declined.
Within the Kitchen Appliances segment the biggest growth is yet again for deep fryers. Here the ‘low oil’ hot air fryers really boosted sales. However, some product categories showed a small decline such as kettles and toasters.
We also see good results in the Home Comfort segment, where sales are mainly pushed by vacuum cleaners. Here we still see strong growth numbers, but mainly driven by cylinder vacuum cleaners.
Within Personal Care the hair dryers became a hot item, along with hair styling and shavers. Products suffering in the Personal Care segment include dental care and hair clippers.
Caroline Cauwenberghs - Consultant SDA