The 3th quarter of 2016 showed a nice growth for Small Domestic Appliances compared to the same quarter last year. Almost every product group showed positive results, only few declined.
The biggest growth in the market is for deep fryers. Here, the ‘healthy’ fryers with low oil continue their path of success. In the Personal Care segment, hair stylers show very positive results. This growth is clearly linked to new products that are launched on the market, which boost sales enormously. In the Home Comfort segment, sales keep being pushed by Vacuum Cleaners, a traditional category that stays very popular, mainly driven by newer products like handsticks.
Products that suffer on the market are mainly in the Personal Care segment: Hair Clippers and Hair Dryers didn’t have a successful third quarter. Also, irons lose ground compared to last year.
Caroline Cauwenberghs - Consultant SDA