GfK has appointed Laura E. Wendt, a leader in television and digital video research, as Executive Vice President, Media, for the Consumer Experiences and Consumer Choices organizations in North America. She started with GfK today and will be based in the company’s New York City office.
Wendt will provide strategic leadership, insuring that GfK’s global media strategy is supported and implemented throughout North America; and she will take part in global media initiatives on high-profile topics such as single-source research and mobile panels. Wendt will also be responsible for overall account and business management of GfK’s portfolio of projects and products in the region.
Wendt has held leadership roles at a variety of major TV networks and technology companies, including Disney ABC Television Group, MTV Networks, HBO, and Turner Broadcasting.
Most recently, Wendt was VP, Regional Content and Business Development, at Singapore Telecommunications (“Singtel”), where she guided the company’s video-led digital content and platform expansion strategy across Asia.
Earlier, Wendt was VP and Managing Director of Disney Channels Southeast Asia for six years, with responsibility for 10 APAC markets. During her tenure, Disney Channel rose to become the #1 family brand in the region. She also successfully launched Disney Channel Korea and Disney Junior Korea, both joint ventures between Disney and SKT.
Wendt also served as SVP of Research for MTV Networks’ Nickelodeon Networks Group, managing a team of 45. She was instrumental in delivering high-profile campaigns that helped solidify the Nickelodeon, Spike TV, and Nick@Nite brands.
Wendt has also been Manager of Research at Home Box Office (HBO); VP of International Research at Turner Broadcasting Sales; and Managing Director of the International Research Division of Frank N. Magid Associates Ltd.
Wendt holds an MA in Media Studies from New School University and a BA in Journalism from New York University. She also holds an Executive Management certificate from CTAM University’s program at Harvard University.
GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter