Survey 1 – 2016
Auckland, May 5, 2016 – Results of the Wellington 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 347,100 people aged 10+ years usually live in the Wellington survey area used for the Commercial Radio Audience Measurement Survey. Of these, 72.5% listen to a commercial radio station each week.
The survey, conducted over 12 weeks and sampling 1,104 people aged 10+ years shows ZM has most commercial station listeners, with 50,100 different people tuning in each week. Newstalk ZB has second highest with 45,000 different listeners, followed by The Edge with 43,200. The Breeze has fourth highest commercial cumulative audience of 42,400, and Hits is fifth highest with 36,800.
The highest commercial station market share was achieved by Newstalk ZB with a 15.2% share of all commercial radio listening. Second highest commercial share is The Breeze with 9.3%, followed by ZM with 8.0%. Fourth highest commercial share is The Sound with 7.1%, and Edge has fifth highest with 7.0%.
Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 19.3% of commercial radio breakfast listening, followed by Breeze with a 9.2% share. ZM is third with 9.0% share of commercial radio listening, followed by Hits on 7.7%, and Edge is fifth with 7.1%.
The table below (attached) shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Wellington market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
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