Survey 1 – 2016
Auckland, November 10, 2016 – Results of the Waikato 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm
Department of Statistics estimated population data at 30 June 2015 indicates approximately 250,000 people aged 10+ years usually live in the Waikato survey area used for the Commercial Radio Audience Measurement Survey. Of these, 80.2% listen to a commercial radio station each week.
The survey, conducted over 36 weeks and sampling 993 people aged 10+ years shows The Edge has most commercial station listeners, with 46,300 different people tuning in each week. ZM has second highest with 45,200 different listeners, followed by The Rock with 36,300. The Sound has fourth highest commercial cumulative audience of 33,400, and Coast is fifth highest with 31,100.
The highest commercial station market share was achieved by The Rock with a 12.5% share of all commercial radio listening. Second highest commercial share is The Edge with 10.4%, followed by Newstalk ZB with 9.1%. Fourth highest commercial share is ZM with 8.6%, and The Sound has fifth highest with 8.5%.
Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 11.6% of commercial radio breakfast listening, followed by The Rock with 11%. The Edge is third with 9.7% share of commercial radio breakfast listening, followed by ZM on 9.4%, and The Hits is fifth with 9.2%.
The table below shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Waikato market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
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