Survey 1 – 2016
Auckland, July 21, 2016 – Results of the Total New Zealand 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.
For the first time a Commercial Radio Audience Measurement Survey has been conducted across the whole of New Zealand, giving valuable insights into the strength and scope of commercial radio listening across the country. The survey was conducted over 18 weeks and sampled 10,863 people aged 10+.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,010,000 people aged 10+ years live in New Zealand. The Total New Zealand Commercial Radio Audience Measurement Survey shows over 3,134,000 or 78.2% of them listen to a commercial radio station each week.
The new survey has shown that commercial radio continues to deliver across a wide range of demographics across New Zealand:
Breakfast radio (Monday to Friday 6am-9am) delivers strong audiences across New Zealand with over 2,384,000 people 10+ tuning in across Monday to Friday of an average week.
Breakfast results show Newstalk ZB Network with the highest share; 14.8% of commercial radio breakfast listening, followed by More FM Network with 9.3%. The Edge Network is third with 8.1% share of commercial radio breakfast listening, followed by Breeze Network on 6.7%, and The Rock Network and Sound Network are equal fifth with 6.4%.
The survey provides a range of demographic and buyergraphic information to give the best possible understanding of the New Zealand commercial radio audience.
The table attached shows the weekly cumulative reach and station share results for this first Total New Zealand commercial radio survey.
Further details of the survey and results for all subscribing radio stations in the Total New Zealand commercial radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
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