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Media and Entertainment|Media Measurement|New Zealand|English

Total New Zealand Commercial Radio Audience Measurement

Total New Zealand, 21.07.2016

Survey 1 – 2016

Auckland, July 21, 2016 – Results of the Total New Zealand 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.

For the first time a Commercial Radio Audience Measurement Survey has been conducted across the whole of New Zealand, giving valuable insights into the strength and scope of commercial radio listening across the country. The survey was conducted over 18 weeks and sampled 10,863 people aged 10+.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,010,000 people aged 10+ years live in New Zealand. The Total New Zealand Commercial Radio Audience Measurement Survey shows over 3,134,000 or 78.2% of them listen to a commercial radio station each week.

The new survey has shown that commercial radio continues to deliver across a wide range of demographics across New Zealand:

  • People 10-17: 72.4% listen each week
  • People 18-34: 77.5% listen each week
  • People 25-44: 82.7% listen each week
  • People 25-54: 82.8% listen each week
  • People 45-64: 81.4% listen each week
  • People 55-74: 78.0% listen each week
  • Grocery Buyers: 80.8% listen each week

Breakfast radio (Monday to Friday 6am-9am) delivers strong audiences across New Zealand with over 2,384,000 people 10+ tuning in across Monday to Friday of an average week.

Breakfast results show Newstalk ZB Network with the highest share; 14.8% of commercial radio breakfast listening, followed by More FM Network with 9.3%. The Edge Network is third with 8.1% share of commercial radio breakfast listening, followed by Breeze Network on 6.7%, and The Rock Network and Sound Network are equal fifth with 6.4%.

The survey provides a range of demographic and buyergraphic information to give the best possible understanding of the New Zealand commercial radio audience.

The table attached shows the weekly cumulative reach and station share results for this first Total New Zealand commercial radio survey.

Further details of the survey and results for all subscribing radio stations in the Total New Zealand commercial radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/ 

For more information, please contact:

Libby May,

Account Director, Radio, GfK

Mob: 027 5677 333, libby.may@gfk.com

or

Jana Rangooni,

Chief Executive,

Radio Broadcasters Association

Mob: 021 2 446617, jana@rba.co.nz

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: twitter.com/gfk

Responsible under press legislation:

GfK SE, Global Communications

Jan Saeger

Nordwestring 101

90419 Nuremberg Germany

press@gfk.com

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Libby May
Libby May
New Zealand
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