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Natural and grain-free pet food: Serious contenders in the UK

Nuremberg, 10.06.2016

Growth of natural and grain-free pet food; data presented for eight key markets

Nuremberg, June 10, 2016 – Data released by GfK shows that natural pet food cornered well over a third of the UK's total 1.3 billion USD spend within the ‘pet specialty’ market last year, while grain-free accounted for 15 percent.

And this strong performance was not limited to the UK.

In the USA, well over half (58 percent) of their total 13 billion USD spend within 'pet speciality' channels last year was for natural pet food, while grain-free came in just short of the 30 percent mark.

For the Czech Republic, the figures were 22 percent for natural and 12 percent for grain-free.

And, for Greece, it was 20 percent natural and 11 percent grain-free.

Pushan Tagore, vice president of global marketing for pet care at GfK, comments, “Consumers have been aware for some years of the health benefits of natural diet for themselves – and that thinking is jumping across into what people choose to feed their pets.

"Even in markets where the current market share for natural or grain-free pet foods is low, the year-on-year growth is significant, indicating strong potential. Overall, we expect the take-up across the majority of markets to be sharp, as consumers extend their existing healthy-eating awareness to their pets. This was particularly evident in this year’s Interzoo conference in Nuremberg, where natural pet food had a significantly increased presence across the show.”

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Data across 8 countries

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