With content publishers and advertisers alike making mobile platforms a top priority, GfK MRI’s Kevin King (SVP, Mobile Measurement and Trends) is participating in two upcoming conference sessions aimed at clarifying the issues in mobile targeting and metrics.
This morning, King will moderate a panel titled “Making Do in the Mobile Metrics Muddle” at the MediaPost OMMA Chicago conference. The discussion at The Metropolitan Club will center on how to strengthen measurement of mobile audiences while dealing with such issues as transparency, discrepancies, and app versus Web tracking.
Joining King on the panel will be:
And on November 5, King will take part in Mobile Matters: Maximizing Moment-to-Moment Media, a one-day New York City conference produced by MPA—The Association of Magazine Media. King’s pnel, titled “Measuring Mobile Audiences,” will cover challenges and solutions facing content publishers looking to quantify, target, and sell mobile audiences.
“Accurately measuring consumer behavior on mobile devices, particularly smartphones, is a top priority for every content and ad stakeholder,” said King. “GfK is actively developing and providing solutions for the global mobile landscape, and these conferences are always an excellent opportunity for the stakeholders in this burgeoning area to focus on and sort through the issues we all face.”
King has worked in digital research for the past 10 years, directing digital ad sales at Viacom (formerly MTV Networks), providing audience measurement for A+E Networks’ online properties, and leading digital analytics for Univision Communications. Before joining GfK he has been a research and product strategy consultant for Samba TV, a startup in the Smart TV space.