GfK Belgium was recently invited to join the key note speakers at the global Motorsport Marketing & Sponsorship Forum at the Motorsport Vision Centre in Brands Hatch London. On January 26th, GfK will discuss the latest trends in sponsorship & sports marketing research & strategy.
The Motorsports Marketing & Sponsorship Forum has established itself as the premier forum where international thought leaders, throughout the motorsport community, gather to discuss and debate the motorsports marketing industry and share insights on the future of motorsport marketing and sponsorship.
Rick Minne, Managing Director RM Sport Management: “I thought that the knowledge and experience of GfK can bring a big value to the Motorsport Marketing & Sponsorship Forum as GfK is a leading company in sports marketing and sponsorship research by using new technologies. Many companies and athletes don't do any research and there it goes wrong! GfK can give another inside to sport marketing & sponsorship to the attending delegates.”
Next to GfK, other key note speakers include (full program attached):
Thibaut Potdevin - Marketing Director - 24hrs Le Mans
Kai-Uwe Witterstein - Global Sponsorship of Shell
Nikolett Kovacs - MotoGP
Andrew Wheatley - M-SPORT (Ford World Rally Car Team)
James De Mountfort - Sporting Director - Audi DTM Rosberg
Tony Yustein - CEO - Softcom (sponsor Porsche - Le Mans Series)
Matteo Vitello - Yamaha Factory Team
Furthermore, GfK Belgium was also appointed by the European Sponsorship Association (ESA) to be in the jury of the ESA Excellence Awards (February 9th in London), celebrating the best sponsorships across Europe.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.