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Media and Entertainment|Published Media Audience Measurement|New Zealand|English

Dunedin Commercial Radio Audience Measurement

Dunedin, 11.11.2016

Survey 1 – 2016

Auckland, November 10, 2016 – Results of the Dunedin 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 105,000 people aged 10+ years usually live in the Dunedin survey area used for the Commercial Radio Audience Measurement Survey. Of these, 75.7% listen to a commercial radio station each week.

The survey, conducted over 36 weeks and sampling 902 people aged 10+ years shows The Edge has most commercial station listeners, with 19,900 different people tuning in each week. The Hits has second highest with 14,600 different listeners, followed by The Rock with 12,700. More FM has fourth highest commercial cumulative audience of 11,500, and ZM is fifth highest with 10,300.

The highest commercial station market share was achieved by The Rock with an 11.3% share of all commercial radio listening. Second highest commercial share is Newstalk ZB with 10.1%, followed by Radio Dunedin with 10%. Fourth highest commercial share is The Hits with 8.9%, and The Edge has fifth highest with 8.7%.

Breakfast results (Mon-Fri 6am-9am) show The Hits with the highest share; 12.1% of commercial radio breakfast listening, followed by Newstalk ZB with 11.8%. Radio Dunedin is third with 10% share of commercial radio breakfast listening, followed by The Rock on 9%, and More FM is fifth with 7.9%.

The table below shows the weekly cumulative reach and station share results for the latest survey.

Further details of the survey and results for all subscribing commercial radio stations in the Dunedin market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/

For more information, please contact:

Libby May,

Account Director, Radio, GfK

Mob: 027 5677 333, libby.may@gfk.com 

or

Jana Rangooni,

Chief Executive,

Radio Broadcasters Association

Mob: 021 2 446617, jana@rba.co.nz 

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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Libby May
Libby May
New Zealand
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