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Press|Financial Services|Public Services|Trends and Forecasting|Global|English

Consumer climate in Europe increases significantly

Nuremberg, 13.07.2016

Results of the GfK Consumer Climate Europe survey for the second quarter of 2016

Media discussions were dominated above all by country-specific topics in the second quarter. As a result, the economic and income expectations and propensity to buy indicators in the different European countries show varying pictures. All in all, however, the consumer climate for the EU28 underwent a considerable increase from March to June 2016, rising by 4.1 points to 13.1 points. You can see the indicators of 15 European countries on our website: http://consumer-climate.gfk.com

In the second quarter, it were predominantly country-specific – and therefore very diverse – topics that dominated the headlines in the EU states. The fight against the so-called Islamic State and the resulting terrorist attacks in Europe, especially in Turkey, were also in the spotlight across Europe. Particularly in the run up to the European football championship in France, discussions held by the media, security experts and governments in Europe centered on how to put an end to terrorism.

The refugee agreement between the EU and Turkey also shaped discussions. While it is thanks to Turkey that considerably fewer refugees are now arriving in Europe, Europe is still in discussions about its dealings with Turkey and the country's compliance with fundamental democratic principles.

In June, it was the British referendum on whether to leave or stay in the EU in particular that stood at the top of the agenda. The fact that the Brits voted to leave has not yet influenced this survey, as it had already been completed by June 23, the date of the referendum. However, the current uncertainty in the financial markets is also expected to affect European consumers. The extent to which this decision will affect the consumer climate in the individual countries over the coming months also depends on how strong the financial impact is, how discussions within the European Union develop and how Brexit affects each individual country financially.

Information on a current GfK survey on Brexit conducted in the United Kingdom straight after the decision can be found here.

As the different European states have been mostly dominated by country-specific topics (elections in Austria and Spain, sanctions against Russia, negotiations over new EU payments to Greece, refugee crises in Italy etc.) over the last three months, the consumer climate indicators are showing very different pictures. Overall, however, the consumer climate for the EU28 underwent a considerable increase from March to June 2016, rising by 4.1 points to 13.1 points. This is the highest value since March 2008 (16.8 points).

... for more information to the single countries, please, download the PDF ...

all countries: press release - maps - indicator charts

UK: press release - maps - indicator charts

Deutschland: Pressemeldung - Landkarten - Indikatorencharts

France: communiqué de presse - cartes - diagrammes indicateurs

Italia: comunicato stampa - mappe - grafici indicatore

España: mapas - gráficos de indicadores

Portugal: Comunicado de imprensa - mapas - gráficos indicadoras

Ελλάδα: δελτίο τύπου - χάρτες - διαγράμματα δείκτης

Nederland: persbericht - kaarten - indicator charts

België: persbericht - kaarten - indicator charts

Belgique: communiqué de presse - cartes - diagrammes indicateurs

Österreich: Pressemeldung - Landkarten - Indikatorencharts

Polska: informacja prasowa - mapy - wykresy wskaźników

Česká republika: tisková zpravá - mapy - indikátor grafy

Slovensko: mapy - indikátor grafy

România: Comunicat de presă - Hărți - diagrame indicatoare

България: съобщение за печата - карти - индикаторни диаграми

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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Responsible under press legislation
GfK SE, Corporate Communications
Jan Saeger
Nordwestring 101
D-90419 Nuremberg
Tel. +49 911 395-4087
press@gfk.com

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