Survey 1 – 2017
TOTAL NEW ZEALAND
Commercial Radio Audience Measurement survey shows almost 80% of New Zealanders 10+ listen to commercial radio each week. Radio Broadcasters Association CEO Jana Rangooni says “In New Zealand’s largest media survey released today the commercial radio industry is pleased to see the continued strength of radio as a channel used by New Zealanders of all ages on a regular basis.”
Survey 1 2017 has shown that commercial radio continues to thrive, delivering compelling results across key demographics. Highlights include:
The CEO’s of both major radio companies were pleased to see today’s results. NZME CEO Michael Boggs said “'We are delighted with the results released today. This upward trend is evidence that radio is valued as a strong medium used by more and more New Zealanders every day. The recent results show that radio is always changing, adapting and innovating to deliver quality, engaging content to listeners all day, every day.”
While Michael Anderson CEO of Mediaworks points out “This is a great result at a time of so much disruption and change in media consumption around the world. The increase in total audience again demonstrates that the radio industry is delivering content that is entertaining, compelling and relevant and we will continue to innovate to ensure that it remains so in the future.”
The RBA CEO Jana Rangooni also notes “It has been a great week for commercial radio when you combine the results of this survey with ASA figures released earlier this week showing radio revenues have been stable across the past 2 years despite the increased competition and declines in other areas.”
For a full Total New Zealand S1 2017 data report including demographic and daypart information, click here.
Links to market by market data tables for the markets listed below can be found by clicking here.
For more information, please contact:
Radio Broadcasters Association
Mob: 021 2 446617, firstname.lastname@example.org
Account Director, Radio, GfK
Mob: 027 5677 333, email@example.com
NZME Michael Boggs
Kate Barron, Niki Schuck PR
Mob: 027 4220 079, firstname.lastname@example.org
Mediaworks Michael Anderson
Charlotte McLauchlan, Mediaworks
Ph: 021 575805
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