Are social media and other digital platforms more threat or opportunity for print publishers? At this year’s Print and Digital Research Forum (PDRF), GfK and GfK MRI – with the help of publishers Time Inc., Condé Nast, and Meredith Corporation – will share new research on the ways print magazines and digital media intersect and complement each other among today’s consumers. Other GfK papers will address innovative approaches to improve readership measurement.
GfK MRI and GfK methodologists and media researchers will take part in six presentations at this year’s Forum, which is being held in London from October 17 to 20. The GfK MRI and GfK will be:
The Print and Digital Research Forum provides a global forum for advertisers, agencies, publishers, industry bodies and research and software providers, to share their expertise and experiences, to develop credible business models, backed by robust research.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit http://www.gfk.com or follow GfK on Twitter.