May 12, 2014; New York, NY: How can marketers be prepared to meet the needs of tomorrow’s consumers? In a presentation tomorrow, GfK’s Shelley Haus will share a framework to help businesses create a 10-year vision and build pathways to make it a reality.
Haus’s session, “What’s NEXT? Seeing and Shaping the Future,” will take place at The Front End of Innovation (FEI) 2014, a conference being held in Boston from May 13 to 15.
A Senior Vice President on GfK’s Market Opportunities and Innovation team. Haus will show how understanding the consumer of tomorrow, bringing that consumer story to life, and then creating pathways for the future can help shape innovations that give their brands a competitive edge – helping to assure future relevance.
Before starting to work with GfK in 2012, Haus led the Quaker breakfast business at PepsiCo. She started her career in brand marketing and innovation at Procter & Gamble and Kellogg Co.
To learn more about The Front End of Innovation 2014 – which is produced by the Institute for International Research (IIR) – visit the conference website.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.