At the IIR Media Insights & Engagement conference next week, GfK will take part in two feature presentations – one with ESPN for a look at the network’s viewers and digital media users in Latin America, and the other based on findings from recent GfK MRI studies on mobile media, cord cutting and shaving, and other media trends.
On February 1st at 3PM, David Tice (SVP, Media & Entertainment) and David Hobbie (Associate Director, International Research, ESPN) will present insights from the ESPN Latin America: All Day Every Day 2015 study during their talk, “Global Cross Platform Insights.” Conducted by GfK for ESPN, the study examines the media habits of ESPN consumers in Latin America, including time spent on each of ESPN’s digital, TV, and audio platforms and preferred methods for content access.
In “Activating TV Targets in the Digital Ecosystem,” GfK MRI’s Christie Kawada (EVP, Product Innovation), Karen Ramspacher (SVP, Product Innovation, Consumer Insights), and Drew Krasny (Director, Product Innovation, 360 Integration) will help content providers understand today’s new digital viewers and how to better market/monetize them in the new digital targeting ecosystem. The presentation, which will take place on February 2nd at 2:30PM, will draw on GfK MRI’s recent Cord Evolution and Mobile Now studies.
To request more information on GfK’s presentations, contact firstname.lastname@example.org.
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