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Social Media Intelligence: Making sense of what people say online


In today’s always-connected world, consumers have more power over brands and
products than ever before with consumer-generated content relating to brands
appearing online in vast quantities - from ad hoc comments on products, to more
structured reviews.

As well as being useful for customer service, this unstructured data is available to insights teams to help understand and improve customer satisfaction and brand communications. The new question is how do marketers make sense of consumer-generated content and turn it to their advantage?

To help answer this we looked at content around Mobile Network Operators (MNOs). Here’s what we found looking at conversations about mobile networks.