At a time when many companies are starting to grasp the concept of offering their potential customers experiences, rather than just products and services, those at the leading edge of brand marketing have already moved on. It is the dawn of the Relationship Economy, in which canny businesses see the chance of delivering not only the experience that consumers are beginning to expect, but the means and desire to propagate it.
<h5 class="custom-rteElement-H5"> the emergence of the relationship economy</h5>
The nature of interaction between brand and consumer is changing, and it brings both opportunity and threat. Do you rise to the challenge of offering your customers not only the experience they expect from you but the means and importantly the desire to propagate it? Or do you steadfastly maintain your marketing approach, which as compelling as it may be, is perhaps becoming a little distant?