Findings from the GfK’s Energy Switching and Satisfaction Tracker suggests that the energy market is splitting into two parts; those that are “switched” on to changing supplier and those that are “switched” off to making a change. Both sides represent a challenge for the supplier.
The number of energy consumers switching their supplier has increased steadily over the last few years, according to the tracker. This new activity has taken place against a market landscape that has seen little change and features a high number of disengaged consumers. In 2013, 48% of the study population* said they had never switched supplier, this dropped to 44% the following year and by 2015, it had fallen to 41%. Whilst this figure is still relatively high, it is at least moving in the right direction and stimulating competition among providers.
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