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Map of the month: Purchasing power in Germany, 2015

Bruchsal, 15.01.2015

GfK's Map of the Month for January reveals the 2015 ßper capita purchasing power in Germany at the district level.

Germans will have a nominal per-capita net income of €21,449 at their disposal which means a nominal per-capita purchasing power increase of €572 in 2015. There are however substantial regional differences in the distribution of this purchasing power.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Additional information can be found at www.gfk.com/geomarketing.

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