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Map of the month: Purchasing Power Europe 2014


This month's map of the month shows the 2014 purchasing power in the European countries. According to a new GfK study, a total of approximately €8.83 trillion is available to European consumers in 2014 for spending and saving. Purchasing power varies significantly within individual countries. (source: “GfK Purchasing Power Europe 2014/2015” study).

 Purchasing Power Europe, 2014

Download the map in high-resolution JPG format (19 x 25.4 cm) here (approx. 4.8 MB).

You can find more information in our press release from October 22, 2014, at www.gfk.com/news-and-events/press-room/press-releases/Pages/GfK-Purchasing-Power-Europe-for-201415-.aspx.


The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.



About GfK

GfK is the trusted source of relevant market and

consumer information that enables its clients to make smarter

decisions. More than 13,000 market research experts combine their

passion with GfK’s long-standing data science experience.This allows

GfK to deliver vital global insights matched with local market

intelligence from more than 100 countries. By using innovative

technologies and data sciences, GfK turns big data into smart data,

enabling its clients to improve their competitive edge and enrich

consumers’ experiences and choices. Additional information can be found

at www.gfk.com/geomarketing.