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Map of the month: Anholt-GfK Nation Brands Index study, 2017

Bruchsal, 14.12.2017

This year's Anholt-GfK Nation Brands IndexSM study finds that a robust, well-rounded reputation is the key to safeguarding or improving a nation's overall reputation. More often than not, leading nations lead on multiple dimensions. Consistency in image is crucial – seldom does a signature strength lift a nation's reputation into the top overall. Furthermore, relying on a single strength can create volatility in a nation's reputation year after year. Check out our map to see how this year's top countries compare across a variety of categories, from exports to immigration and investment. For more details on the rankings, visit our blog.

Download the map in high-resolution JPG format.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

About GfK

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”. For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK.

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