Finding the opportunity space for your innovation is one thing; channelling investment and resource with expectation of financial return is another. So how can you map the path of consumer adoption, measure future value and invest at the right level?
GfK believes that determining future value and mitigating risk is a matter of redefining the way we segment the market. It’s no longer enough to gauge consumers’ receptivity by age, income, lifestyle and so on. We add to this mix people’s receptivity to the new news in the marketplace, segmenting around future opportunity spaces and emerging benefit propositions.
To discover how our new thinking can change the way you profile your future market opportunities and plan innovation success, download our white paper Green light to innovation. We’ll help you read and understand the marketplace dynamics that will pave the way for the future market success of your innovation.