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Geomarketing|Global|English

GfK white paper on risk management

27.11.2014

Using postal boundaries to extract insights from reinsurance data

GfK has just released a white paper on using postal boundaries in risk management. Postcodes are an ideal basis for organizing and analyzing the immense amount of information associated with risk management. This approach allows reinsurers to see, at a glance, how their portfolios and risk profiles stack up from region to region.

Geodata makes it possible to yoke together the vast quantities of infor-mation with which the reinsurance industry must contend. Previously hid-den trends and relationships between premiums, loss sums, past claims, insured values, damage probabilities and other variables become visible when this information is linked and displayed geographically.
For decades, GfK has worked closely with key players in the reinsurance industry, including risk modelers and reinsurance companies. Drawing on this understanding of the needs of the industry, GfK compiled a white paper on how to use geodata such as digital postcode boundaries to en-hance risk analyses and models. Boundary data is highly valuable in the context of risk analyses, because it allows users to carry out highly localized analyses and risk scenarios as well as overarching comparisons of multiple markets in the context of risk reporting and accumulation controlling.

More information
The complete white paper can be downloaded at www.gfk-geomarketing.com/riskmanagement.

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data sci-ence experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using inno-vative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consum-ers’ experiences and choices.

Additional information can be found at www.gfk.com.
Follow us on Twitter: www.twitter.com/gfk.

About GfK GeoMarketing
GfK’s geomarketing division offers the most comprehensive postal and administrative boundaries available on the market, with global coverage. GfK is also the official supplier of the CRESTA zones, which are based on GfK’s postal and administrative boundary data.

V.i.S.d.P.
GfK GeoMarketing GmbH
Public Relations
Cornelia Lichtner
Werner-von-Siemens-Str. 9
Gebäude 6508
76646 Bruchsal; Germany
T+49 7251 9295 100
cornelia.lichtner@gfk.com

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