The winners of the MRS Awards 2017 were announced at Supernova London on 4 December, with GfK awarded both “Winner” and “Highly Commended” in the Research Live Award for Best Innovation.
Now in its fifth year, the Best Innovation award – with its ‘Dragons’ Den’-style judging format – recognises those who are innovating and experimenting within the sector.
GfK won Best Innovation with its project “Time is precious”, with the judging panel, chaired by Jane Bainbridge, stating, “We were struck by the intelligence and originality of GfK’s innovation and the team were also able to provide compelling evidence of its efficacy. This concept is revolutionary, with the potential to transform the industry.”
GfK also won ‘highly commended’ for its Market Builder Voice entry, that show-cased pioneering use of voice analytics within concept testing to capture consumers’ emotional, as well as rational, reactions.
These awards demonstrate GfK's position as a bold, imaginative leader in innovative research.