GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
GfK has updated its digital map editions for 16 countries in North and South America. The maps have been supplemented with numerous regional levels. The detail level has also been increased, particularly along coastlines and in cities.
"Precise boundary data is the backbone of all location-based analyses," explains Klaus Dittmann, head of cartography in GfK's Geomarketing solution area. "Our detailed, up-to-date map editions for the key markets in North and South America allow users to correctly geocode all address-based data.“
GfK digital maps support BI, geomarketing and risk analysis applications and are used by representatives of all branches, from retail to reinsurance.
GfK's digital maps are available in all standard map formats, including *.shp (ESRI), *.tab (MapInfo), *.lay (RegioGraph) and Oracle Spatial. All maps are vector-based and consequently offer infinite zoom and flexible viewing options. All of GfK's maps include dual-language attributions of all map objects in both Latin characters and the native language characters.
There have been thousands of changes to the postal and administrative levels of North and South America over the past five years.
GfK has also introduced a new city classification scheme for all 16 North and South American countries: 100,000-500,000; 500,000-1 mil.; 1-5 mil. and more than 5 mil.
In addition to maps of postal and administrative levels, the country editions also include topographic details such as streets, bodies of water and city points categorized by number of inhabitants.
Also included are maps for the countries Surinam, Guyana and French Guiana.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Responsible under press legislation / V.i.S.d.P.
GfK GeoMarketing GmbH
76646 Bruchsal; Germany
T+49 7251 9295 100