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Energy|United Kingdom|English

Fuel Loyalty - through Customer Understanding


From mortgages to holidays, consumers are far savvier shoppers than of old; searching out hot deals and playing the market. In all areas, it seems, except energy.

Why the apathy?

The internet has made bargain-hunters of us all. Cost comparison websites do our research for us and make it easy to find the best deals and smooth the path to switching. So why, despite a total consumer debt of

£478 million to the energy companies, is there so little evidence of consumers opting for cheaper suppliers and better customer service?