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Embedding mobile into the consumer journey

12.03.2013

Mobile is really changing the way consumers access information. Always on, always available – has the path to your consumer ever been more open?

To show you why integrating mobile into your marketing strategy is a necessity rather than a luxury, we’ve written a short article, which will help you understand:

     

  • That being available to your customers is as important as being discoverable

  • How you can use mobile to nudge your customers’ behaviour.

  • The exciting opportunities offered by location data.

  • What to do when disruption to the consumer journey occurs.

  •  

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