Considering the amount of hurdles a proposed innovation has to jump before it gets to the ideation and concept creation stage, it’s crucial that the innovator maintains a keen business focus and an eye on the reality of the marketplace.
Lose this focus, or create concepts that are mismatched to the opportunity space, and the innovation will bomb. Get it right, and you’ll realise ROI on your investment. Creativity and inspiration are important, but, as we discuss in our white paper Bringing innovation to life so is a deep understanding of the consumer’s emotional and functional needs that the innovation set out to meet.
We’ll uncover how you can tap into your customers’ own creativity and use clever new visualisation techniques to bring your innovation to life and ensure a smooth and effective iteration process.