The February value for the Consumer Electronics (CE) market declined by -3% against February 2013 after seeing growth in January. However a number of markets continued to have better performances than had been the case in 2013, notably Audio Home Systems, Car Navigation and Headphones.
The television market has started 2014 positively with the total market value growing by 10% and 1% in January and February respectively. Superjumbo (50”+) was the best performer as it has been for some time. The emergence of Ultra HD or 4K TVs this year and their high average price has helped contribute to this value uplift.
However the real talking point is the fact that not just the “jumbo” screen sized models are starting to improve. Superlarge (33”-42”) which had been in double digit declines until August of last year actually showed positive growth in January and February. January’s growth was helped by the cold weather of last year and thus had an easier comparison point. February is arguably a picture of a market that is beginning to improve from higher consumer confidence. Seeing that television is the main driver for CE performance it boads well for the future outlook of 2014. It will be interesting to see how the market performs in the coming months as we build up to the 2014 World Cup.