Today’s Connected Consumers are savvy with an appetite for knowledge and empowerment. In the financial services landscape, this means a more demanding customer relationship. Technology, convenience, and a general feeling of scepticism of large financial institutions has increased “fractional” relationships in the world of financial services. Traditional financial institutions are under intense pressure to meet this new generation’s evolving – and exacting – needs. How can the established financial institutions ensure they stay relevant and evolve with their customers.