Online's share of overall sales has grown at a rate of between 1.5% and 2% annually in recent years in Europe - from 13.7% in 2011 to 23.1% in 2016.
Germany is the biggest online market in Europe at 30%. The next biggest single online market in Europe is Great Britain at 22%, followed by France at 11%.
Take a look at our 'E-commerce continues to grow in Europe' infographic for more information on online/offline sales on product group and country level.
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