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Global Study|Global|English

Consumers value time and experiences more than money and possessions


Time more important than money

Looking the top 2 (agreement) and bottom 2 (disagreement) boxes from on a 7-point scale:

  • Internationally, three times more people firmly agree than disagree in wanting more time over more money
  • Even among people with low income, twice as many firmly agree than disagree
  • For those aged 60+, the gap narrows significantly
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