GfK is proud to partner with Telematics Berlin 2016. The conference brings together key industry innovators, leading OEMs and other important players from across the automotive value chain to discuss the current and future effects of data in the connected car.
Hear our UK Automotive lead Jack Bergquist from 9:30-10:00 during the session "Every Step You Take, Every Move You Make (24/7 Customer Relationship)". Jack will speak about how OEMs are moving from traditional manufacturers to service providers as they are look to be more integrated into people's lives.
Jack will also discuss, within a panel made up of Fredi Veas-Bravo from Nissan and Armin Fendrich from, OneConnect by Panasonic, about the following relevant topics:
• Learn how to keep the OEM brand front of mind for all mobility requirements through the provision of additional services like car sharing and pooling.
• Explore what needs to change at the highest levels at OEMs to integrate non-car owners in the ecosystem to ensure future growth through branded experiences like apps and car sharing.
• Find out how OEMs are managing this increased interaction with consumers e.g. data subscriptions and OTA updates to drive loyalty and create lifetime customers .
Click here to find out more about the event.