Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Event
Retail|FMCG|Shopper|Belgium|English

GfK Retail Seminar March 2017

03/28/17 - 03/28/17

Time
08:30 am - 17:15 pm
Location
Belgium - Brussels

The GfK Retail Seminars 

Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.

Subscribe here

Advantages?

Pay one price for up-to-date info throughout the year | Includes March session with annual data and YTD June update in October.

  • Introduction to GfK methodology & measures is available for every participant.
  • Information on Hard Discount, Makro and Albert Heijn is included in the Global Trend session which makes it available for everyone who subscribes for the day.
  • You can attend all retailer sessions with 4 persons of your company.
  • If you don’t want to attend some sessions, we provide Wifi and a place to work.

Detailed category information will not be part of this seminar. Of course you have the possibility to order in-home retail seminars for your own category / categories. This will however require an additional investment.

Programme?

Tuesday March 28th 2017: SPRING SESSION

  • 08h30 - 09h00              Reception
  • 09h00 - 09h45              Introduction to GfK methodology & measures (NL)
  • 09h45 - 10h00              Break
  • 10h00 - 11h30              Global Trends in FMCG Retail + topline comparison between the retailers(NL/FR)
  • 11h30 - 12h00              Insights on BeCommerce Market Moniter (BCMM) & Future Buy  (NL)
  • 12h00 - 12h45              Lunch Break
  • 12h45 - 13h45              Deep dive into Colruyt (NL)
  • 13h45 - 14h45              Deep dive into Delhaize (FR)
  • 14h45 - 15h00              Break
  • 15h00 - 16h00              Deep dive into Carrefour (NL/FR)
  • 16h00 - 17h00              Deep dive into Cora – Match – Intermarché (FR)
  • 17h00 - 17h15              Q&A & Closing

Thursday October 3rd2017: AUTUMN SESSION

Which session should I chose?

- Introduction to GfK methodology & Measures (NL):
Who is GfK and what do we do? We share insights on how we gather our data and information and tell you how these can help you to see the bigger picture and make better informed business decisions. And of course we explain our methodology specifically with regards to Consumer Panel data so you have better understanding of the numbers that will be presented during the following presentations.

- Global Trends in FMCG Retail (NL/FR):
What are the latest trends in the FMCG Retail Sector? Learn more about the drivers of change, the changes in consumer demand and buying behaviour, performance of private labels versus national brands, performance of hard discounters, but also Albert Heijn and low end retailers.

- Insights on Becommerce Market Monitor (BCMM), & Future Buy (NL):
The convergence of digital and austerity has shaken the path to purchase, people are changing the way they shop and new retail models are emerging. GfK will share insights on the current status of E-commerce in Belgium, the evolution of the digital consumer and the future of retail.

- Colruyt session (NL):
Gather insights on the performance of Colruyt within the Belgian FMCG landscape by diving into the market share levers such as penetration, share of wallet, intensity, # of visits and bakset value . Find out what the profile is of a typical shopper at Colruyt. Which are the main competitors and which shopping missions drive the evolution of Colruyt?

- Delhaize session (NL):
Gather insights on the performance of Delhaize within the Belgian FMCG landscape by diving into the market share levers such as penetration, share of wallet, intensity, # of visits and bakset value . Find out what the profile is of a typical shopper at Delhaize. Which are the main competitors and which shopping missions drive the evolution of Delhaize?

- Carrefour session (NL/FR):
Gather insights on the performance of Carrefour within the Belgian FMCG landscape by diving into the market share levers such as penetration, share of wallet, intensity, # of visits and bakset value. Find out what the profile is of a typical shopper at Carrefour.. Which are the main competitors and which shopping missions drive the evolution of Carrefour?

- Cora – Match – Intermarché session (FR):
Gather insights on the performance of Cora – Match – Intermarché within the Belgian FMCG landscape by diving into the market share levers such as penetration, share of wallet, intensity, # of visits and bakset value . Find out what the profile is of a typical shopper at Cora – Match – Intermarché. Which are the main competitors and which shopping missions drive the evolution of Cora, Match and Intermarché?

The GfK Retail Seminars provide you a "full option update” of the Belgian retailer & shopper trends.

 List of deliverables per retailer:

  • Retailer’s strategy and long-term positioning
  • Market share evolution, Decomposition of the market share of the retailer (penetration, loyalty, intensity, basket value etc.)
  • Mixed shoppers analysis between the retailer and its competition (buyers share, value share and index) – highlights which outlets truly compete for the retailer shopper’s budget (March session only)
  • Segmentation of the shopper based on loyalty (primary/secondary/tertiary, shopper percentage and value share of each group) (March session only)
  • Analysis of the loyalty groups’ shopping behaviour (absolute penetration, average loyalty, value per shopping trip, visit frequency), Shoppers’ disloyalty analysis among each loyalty group (leakage) – value percentage of each competitor; (March session only)
  • Shopper profile of loyalty groups (households size, lifecycle, age groups, regions etc.) March session only )
  • Shopping mission: retailers’ market shares by basket type and size (March session only)
  • Mapping of loyalty and penetration of the retailer in the super FMCG categories (dry food, drinks, fresh, household care, personal care, dairy & frozen foods);
  • Outline of the shopper satisfaction survey (summer/winter report) – price/service mapping

Who should come?
Trade Marketeers, Category Managers and sales people, whether the latter work with large or smaller retailers.

Where?
Buro & Design Center
BDC Conference room (1st floor)
Esplanade 1
Brussels 

Investment?

The enrolment fee for Non-Till Roll subscribers is € 16 960 for the day (entitles up to 4 participants per session per company, who will receive the latest Till Roll report - a quarterly report that focusses on the evolution of the main KPI’s of the different FMCG retailers in Belgium - , € 100 Fee for additional participant).

For Till Roll subscribers the fee is limited to € 2.860 for the day (entitles up to 4 participants per session per company,  € 100 Fee for additional participant).

If you would like to know whether your company is a current subscriber to the Till Roll, don’t hesitate to contact your GfK contact person.

  • The GfK introduction & Global Retail Trends sessions are accessible for everyone who subscribes the retailer sessions. Hard Discount, Albert Heijn and Makro information is included in this Global Retail Trends session.
  • This includes an annual fee which means it will give you access to your retailer sessions on 28th of March 2017 but also to the autumn sessions on 3rd of October 2017 (where you will get a YTD update on your retail information). 
  • The price gives access to these sessions with max. 4 persons per session of your company (all people have to subscribe separately but the fee will be invoiced once). Fee per additional participant is €100.
  • If you don’t want to attend all sessions, GfK will provide WIFI access and a place to work during the day and in between the sessions.
  • The Retail Seminars will be a paperless event. All presentations will be uploaded on our GfK Connect portal. You will be able to download these presentations & follow the on your electronical devices, but no hand-outs will be distributed. If you don’t have access to GfK Connect, please contact your GfK representative.

Subscribe here

Contact Us
General