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  • FutureBuy 2016 - US Market Findings Highlights
    • 11/17/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • United States
    • English

    FutureBuy 2016 - US Market Findings Highlights

    GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.  GfK FutureBuy® provides one of the most robust perspectives in the shopper space with an in-depth look at 16 product categories in 20 diverse countries. There simply is no more efficient way for you to “know before you go!”

  • Black Friday: Are we already seeing changes?
    • 11/17/16
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday: Are we already seeing changes?

    As we now enter the month of November we are getting ever closer to the most important day in the retail calendar Black Friday, or are we?

    Over the past three years this single day has represented the most important day in the retail calendar. However we are already seeing through early communication from retailers that the focus may not be just on this single day.

  • Gardeners gets smart with robotic mowers
    • 11/10/16
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Connected Consumer
    • Global
    • English

    Gardeners gets smart with robotic mowers

    As in many other areas, consumers are keen to embrace technologies that make their lives easier. Find out in which country gardeners were the most enthusiastic adopters of robotic lawnmowers.

    • 11/08/16
    • Retail
    • Consumer Goods
    • Global
    • English

    Delivering on the promise of quick and easy meals

    I don’t cook much in the summer, so this is the time of year when I start spending more time in the kitchen. But I have my limits, as do most people with busy schedules. Food marketers understand that most people want to get dinner on the table quickly and with minimal fuss. The internet, lifestyle magazines, and other sources are littered with ideas for one-dish meals and 15-minute dinners. Yet this sheer volume of recipes may intensify the problem.

    More than one in two (52%) American adults aren’t willing to spend more than 30 minutes making dinner on an average weekday, finds a new US survey from GfK Consumer Life. This share ranges somewhat by age and gender, but not as much as you might think – from 48% of Boomer women to 60% of Millennial men. This means that there is an enormous appetite for quick and easy meal ideas, an appetite that marketers could be doing a better job of satisfying.

    Extend “quick and easy” to finding the recipe itself

    The internet is by far the most popular source for recipes across all consumer segments, cited by 60% of Americans. Many popular recipe websites seem geared more toward browsing than targeted searches. This is fine for those seeking inspiration, but not so helpful for those who want to know precisely what they can make in the next 20 minutes.

    Apps are making gains as a regular recipe source in recent years, from 10% in 2012 to 18% today. Over a third (34%) of Millennial women use them. Apps such as the Allrecipes Dinner Spinner are ideally suited to the “need it now” quest and often allow users to filter on preparation time as well as other parameters such as ingredients and dietary needs.

    Extend “quick and easy” to pre- and post-meal tasks

    Even a 10-minute meal will take longer than that if you discover that you’re lacking a critical ingredient or utensil. Most (58%) Americans look for recipes that use ingredients and tools they already have in their kitchens, the top-ranked statement out of 11 related to cooking. Recipes should indicate which ingredients are optional or suggest substitutions where possible. The same goes for items required to prepare the dish. Not everyone has a vegetable steamer or is savvy enough to be comfortable leaving out the juniper berries.

    Meal-kit services like Blue Apron and HelloFresh omit virtually all of the pre-cooking tasks including the recipe search and grocery shopping, but are not known for their speedy preparation times. The Peapod grocery delivery service offers the convenience of delivery, including meal-kit options. It has also partnered with UK-based Whisk to offer a “smart shopping list” option that allows customers to instantly add recipe ingredients to their online shopping cart.

    At the other end of the process, it’s safe to say that people who don’t want to spend a lot of time making dinner don’t want to spend a lot of time cleaning up afterwards. Washing dishes isn’t Americans’ most hated household task, but it’s certainly disliked more than shopping for food or cooking the actual meal. Recipes and meal-kit services should also account for clean-up time or they risk leaving an unpleasant ‘after-taste’ that could deter future use.

    Conclusion

    Touting “quick and easy” meal ideas will definitely appeal to American cooks, most of whom want to put fresh and healthy food on the table but don’t want to spend three hours preparing it. Marketers who offer recipes via websites and product packaging or meal-related services of any kind, need to deliver on all counts to rise above the crowd.

    Diane Crispell is Senior Consultant on the Consumer Life team at GfK. She can be reached at diane.crispell@gfk.com.

  • Are there turbulent times ahead for consumer confidence?
    • 11/04/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • United Kingdom
    • English

    Are there turbulent times ahead for consumer confidence?

    I think it’s safe to say that 2016 has been one of the most interesting years since the GfK Consumer Confidence Barometer (CCB) started back in 1974.

    The monthly survey we carry out for the European Commission among UK consumers started the year in a resiliently bullish mood, increasing two points to +4 in January.

    But we quickly saw concerns about the EU Referendum. In February, the Overall Index Score dropped four points back to zero.

  • Brexit, what Brexit?
    • 10/27/16
    • Home Appliances
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Shopper
    • United Kingdom
    • English

    Brexit, what Brexit?

    Our last newsletter was written in the wake of the unexpected Brexit vote, the subsequent market reaction, and the historic 9 point drop in consumer confidence that had the industry reeling with uncertainty. Fear and panic had us in their icy grasp, and then, well nothing much really seemed to happen, and business as usual continued across the summer.

  • Smartphones: Growth unabated in 3Q, though China expected to weigh on 2017 demand
    • 10/25/16
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Tech Trends
    • Global
    • English

    Smartphones: Growth unabated in 3Q, though China expected to weigh on 2017 demand

    Global smartphone demand totals 353 million units in 3Q16. Latin America returns to growth after five consecutive quarters of decline.  Demand in Great Britain grows following ‘Brexit’ vote.  China demand to decline in 2017 due to reduced operator subsidies.

  • Smartphones: Growth unabated in 3Q, though China expected to weigh on 2017 demand
    • 10/25/16
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Tech Trends
    • Australia
    • English

    Smartphones: Growth unabated in 3Q, though China expected to weigh on 2017 demand

    Global smartphone demand totals 353 million units in 3Q16. Latin America returns to growth after five consecutive quarters of decline.  Demand in Great Britain grows following ‘Brexit’ vote.  China demand to decline in 2017 due to reduced operator subsidies.

  • Hair Today, Gone Tomorrow As Laser/IPL Shaves Prices
    • 10/24/16
    • Home Appliances
    • Consumer Goods
    • United Kingdom
    • English

    Hair Today, Gone Tomorrow As Laser/IPL Shaves Prices

    With British consumers spending increasing amounts of time and money on their appearance, it comes as no surprise that female depilation has witnessed a value uplift over the past year of 5.2%, reaching £63 million over the last MAT. This has been boosted by the higher average temperatures over summer, as well as the unseasonably sunny spring.

  • How do we think Black Friday will shape up in 2016
    • 10/24/16
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    How do we think Black Friday will shape up in 2016

    In the run up to the festive period, the anticipation of Black Friday’s impact on Christmas 2015 retail sales was high.

  • Have this year’s Euros and Olympics impacted TV sales?
    • 10/24/16
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    Have this year’s Euros and Olympics impacted TV sales?

    Nothing seems to grab the attention of GB like a large sporting event and with 2016 having both the European football championship and Rio Olympics, there appears to be no better time to upgrade your TV.

  • Maximize the opportunities of rising consumer spend in the Swedish health sector
    • 10/17/16
    • Health
    • Consumer Health
    • Retail
    • Consumer Goods
    • Sweden
    • English

    Maximize the opportunities of rising consumer spend in the Swedish health sector

    Maximize the opportunities of rising consumer spend in the Swedish health sector

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